Technologies (broadband, content protection, home networking, infrastructure, semiconductors, software) News

Samba TV uses GenAI to provide actionable context for video ads
May 1, 2024 – Samba TV has debuted Samba AI, generative AI technology that provides insights into the context of what's happening on TV, showing that for video ads context is as crucial as the content itself.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, NewFronts, Smart TV, Worldwide

Roku unveils screensaver ad integrations, ad partnerships and fresh content
Apr 30, 2024 – At its annual IAB NewFront presentation in New York City, Roku (Nasdaq: ROKU) debuted new video experiences, ad solutions and content partnerships.
News categories: Roku, Charlie Collier, David Eilenberg, Advertising, Digital TV, NewFronts, Set Top Box, Smart TV, Streaming, TV OS, USA, UX

Samsung TV Plus partners with MLB, PGA Tour, F1 and ONE Championship
Apr 30, 2024 – At NewFronts 2024, Samsung Ads unveiled a new lineup of content on Samsung TV Plus, as well as new tools to enable advertisers to leverage AI for enhanced targeting and performance-driven outcomes.
News categories: Samsung, Michael Scott, Salek Brodsky, Cathy Oh, Travis Scott Howe, Advertising, Digital TV, NewFronts, Smart TV, Streaming, TV OS, USA

Scalstrm and EZDRM partner on video content security
Apr 30, 2024 – Scalstrm and EZDRM have announced a partnership combining Scalstrm's video streaming technology with EZDRM's DRMaaS solutions, creating a secure end-to-end video delivery ecosystem.
News categories: EZDRM, Scalstrm, Olga Kornienko, Ola Bengtsson, Content Distribution, Digital TV, DRM, Streaming, Worldwide

RTL Luxembourg deploys Verimatrix to protect auto racing from piracy
Apr 30, 2024 – Verimatrix (Paris:VMX) has announced that RTL Luxembourg has selected the Verimatrix Streamkeeper Multi-DRM solution to ensure the security of its motorsport content and protect its related revenues.
News categories: Verimatrix, RTL Luxembourg, Andrew Bear, Tom Weber, Digital TV, DRM, Luxembourg

Roku and The Trade Desk announce data-driven streaming partnership
Apr 30, 2024 – Roku (NASDAQ: ROKU) plans to enable advertisers using The Trade Desk (NASDAQ: TTD) to leverage Roku Media and audience and behavioral data to better understand and optimize their TV streaming campaigns.
News categories: Roku, The Trade Desk, Jay Askinasi, Jed Dederick, Advertising, Big Data, Digital TV, Streaming, USA

Roku and iSpot announce streaming audience measurement partnership
Apr 30, 2024 – Roku (NASDAQ:ROKU) has announced that iSpot will become a preferred measurement partner and will integrate Roku's Advertising Watermark to authenticate ad inventory originating on the Roku platform.
News categories: Roku, iSpot, Louqman Parampath, Sean Muller, Mike Fisher, Advertising, Big Data, Digital TV, Streaming, USA

CNN and WBD Sports launch programmatic marketplace
May 9, 2024 – CNN International Commercial and WBD (Warner Bros. Discovery) Sports Europe have joined forces to launch WBD Connect, offering programmatic access to ad inventory on WBD platforms and channels.
News categories: Warner Bros. Discovery, CNN International Commercial, Magnite, Mike Rich, Rob Bradley, Rebecca Ackers, Advertising, Digital TV, Worldwide

Freely streaming service launches in the UK
Apr 30, 2024 – Everyone TV's new streaming service Freely has launched. Backed by BBC, ITV, Channel 4 and Channel 5, Freely is available through the next generation of smart TVs now on sale in UK stores and online.
News categories: Everyone TV, Xperi, Hisense, Freely, Kieran Clifton, Martin Goswami, Grace Boswood, James Tatam, Gabriel Cosgrave, Digital TV, Middleware, Smart TV, Streaming, Terrestrial, TV OS, UK, UX