USA (United States of America) Digital TV News

OpenRTB 2.6 adds improvements to support CTV pod bidding
Dec 9, 2021 – IAB Tech Lab has released OpenRTB 2.6 for public comment for a 60-day period. The flagship feature of OpenRTB 2.6 is that it enables seamless buying of CTV inventory by introducing structured, dynamic, and hybrid ad pods.
News categories: IAB Tech Lab, Shailley Singh, James Wilhite, Advertising, Digital TV, Streaming, USA, Worldwide

OpenAP launches TV cross-platform measurement framework powered by OpenID
Dec 9, 2021 – OpenAP has announced the launch of XPm, a cross-platform measurement framework. XPm is the collective TV publisher response to the ANA's call to evolve to a cross-screen media measurement framework for marketers.
News categories: OpenAP, VAB, GroupM, ANA, David Levy, Sean Cunningham, Matt Sweeney, Bill Tucker, Advertising, Big Data, Digital TV, USA

YouTube TV launches on Comcast's Xfinity Flex
Dec 9, 2021 – YouTube TV is now on Xfinity Flex, giving Comcast's internet customers another option to enjoy live TV alongside a growing collection of other streaming services. YouTube TV offers access to more than 85 channels and unlimited cloud DVR.
News categories: Xfinity, YouTube TV, Colin Petrie-Norris, Apps, Digital TV, Set Top Box, Streaming, USA

Opt2Me launches pay TV solution for local U.S. ISPs
Dec 9, 2021 – Shift 2 Stream has launched an end-to-end hybrid cloud Pay TV as-a-service platform optimized for rural and regional ISPs wanting to add Pay TV and video streaming services without the complexity of traditional IPTV systems.
News categories: Shift 2 Stream, Mirada, Steve Calzone, Canada, Content Distribution, Digital TV, IPTV, USA

Gracenote tool predicts potential entertainment programming performance
Dec 8, 2021 – Gracenote (NYSE: NLSN) has unveiled Audience Predict, a content analytics tool that forecasts potential future entertainment programming performance, equiping content distributors and owners to make decisions that maximize return on programming investments.
News categories: Gracenote, Simon Adams, Big Data, Digital TV, USA

Google Stadia cloud gaming now on latest LG Smart TVs
Dec 8, 2021 – LG Electronics has made available Google's cloud gaming service Stadia on LG Smart TVs running webOS 5.0 and 6.0. The app can be downloaded from the LG Content Store, in the U.S and the 21 other countries where Stadia operates.
News categories: LG Electronics, Stadia, Digital TV, Gaming, Smart TV, USA, Worldwide

Frontier Communications and YouTube TV announce partnership
Dec 6, 2021 – Frontier Communications (NASDAQ: FYBR) has announced a partnership with YouTube TV offering Frontier customers a streaming solution that allows them to cut the cord and still watch premium live and on-demand content.
News categories: Frontier Communications, YouTube TV, John Harrobin, Digital TV, Fibre, Streaming, USA

NEXTGEN TV begins broadcasting in Greensboro, NC
Dec 7, 2021 – Four television stations in Greensboro have begun broadcasting with NEXTGEN TV. The launch includes WXLV-TV (ABC), WGHP (FOX), WXII-TV (NBC), and WMYV (MyNet). BitPath led the planning process and deployment efforts at the stations.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

NEXTGEN TV launches in Houston, Texas
Dec 7, 2021 – Television viewers in Houston, the eighth-largest TV market in the United States, can now experience the future of broadcast television as 10 local TV stations have now launched NEXTGEN TV.
News categories: Pearl TV, Nexstar Media, Anne Schelle, Brett Jenkins, Ralph Rendon, ATSC 3, Content Distribution, Digital TV, USA