USA (United States of America) Digital TV News

Crackle app launches on Xfinity X1 and Xfinity Flex
Apr 14, 2021 – Chicken Soup for the Soul Entertainment (Nasdaq: CSSE) has announced the launch of the Crackle app on Comcast's Xfinity X1 and Xfinity Flex. For access, Xfinity customers can simply say 'Crackle' into the Xfinity Voice Remote.
News categories: Chicken Soup for the Soul Entertainment, Comcast, Philippe Guelton, Apps, Cable TV, Digital TV, Set Top Box, Streaming, USA

Research suggests CTV ads more effective than linear
Apr 14, 2021 – Research from Tremor Video and Unruly, carried out with MTM Global, shows that nearly three-quarters (72%) of US digital advertising professionals believe that CTV reaches target audiences more effectively than linear TV.
News categories: Tremor Video, MTM Global, Justin Chadwick, Shana Kohen, Advertising, Digital TV, Market Research, Streaming, USA

Televisa to merge media, content and production assets with Univision
Apr 13, 2021 – Grupo Televisa and Univision Holdings have agreed to combine Televisa’s content and media assets with Univision to create the largest Spanish-language media company in the world: Televisa-Univision.
News categories: Univision, Televisa, Wade Davis, Marcelo Claure, Emilio Azcárraga, Bernardo Gómez, Digital TV, Latin America, MandA, USA

Eurofins announces NEXTGEN TV test suite for 2022 receivers
Apr 13, 2021 – Eurofins Digital Testing has announced the development of updated test suites for the Consumer Technology Association’s (CTA) NEXTGEN TV Logo program, which will be applicable to 2022 model receivers.
News categories: Eurofins Digital Testing, Brian Markwalter, Sam Matheny, ATSC 3, Digital TV, QoE, Set Top Box, Smart TV, USA

Roku begins Roku OS 10 roll-out
Apr 13, 2021 – Roku (NASDAQ: ROKU) is rolling out Roku OS 10. The OS introduces a variety of features getting users to content faster, improving configurations, offering new ways to customize the experience, and performance enhancements.
News categories: Roku, Ilya Asnis, Digital TV, Set Top Box, Smart TV, Streaming, USA, UX, Worldwide

Roku Express 4K+ and Roku Voice Remote Pro launched in U.S.
Apr 13, 2021 – Roku (NASDAQ: ROKU) has unveiled the Roku Express 4K+, which offers 4K streaming, and the Roku Voice Remote Pro, which features a rechargeable battery, lost remote finder and hands-free voice controls.
News categories: Roku, Mark Ely, Digital TV, Set Top Box, Streaming, USA

Fraunhofer and Sinclair working to bring Digital Radio Mondiale to ATSC 3.0
Apr 13, 2021 – Fraunhofer IIS and Sinclair Broadcast Group (Nasdaq: SBGI) are joining forces to bring Digital Radio Mondiale (DRM) services to users of the ATSC 3.0 digital TV platform. DRM is an ITU-endorsed radio standard.
News categories: Fraunhofer IIS, Sinclair Broadcast, Alexander Zink, Mark Aitken, ATSC 3, Content Distribution, USA

3SS selected by FreeCast for SelectTV multiscreen UX
Apr 13, 2021 – 3SS has announced that FreeCast has selected the 3READY Product Framework for the UX of its aggregated OTT multiscreen service, SelectTV. The deployment further expands 3SS’ growing footprint in the Americas.
News categories: 3SS, FreeCast, Kai-Christian Borchers, William Mobley, Apps, Digital TV, Streaming, USA, UX

LTN Global launches universal signaling for linear addressable TV advertising
Apr 12, 2021 – LTN Global has announced the launch of LTN Target, a universal signaling solution. LTN Target enables interoperability by acting as an automated translation layer and communications proxy between the various disparate systems in the advertising ecosystem.
News categories: LTN Global, Malik Khan, Advertising, Digital TV, Smart TV, USA