USA (United States of America) Digital TV News

Yahoo combines Connected TV and Linear viewership data
Jun 5, 2024 – Yahoo Advertising has launched Unified TV Audiences, a blended dataset offering advertisers unparalleled insights into connected TV (CTV) and linear audience viewership.
News categories: Yahoo, Elizabeth Herbst-Brady, Nidhi Gupta, Advertising, Big Data, Digital TV, Set Top Box, USA

Xumo releases 2024 FAST Market Update report
Jun 4, 2024 – Xumo has released a report on the U.S. FAST market, covering topics such as who is watching, when and how much they watch, why they watch, and how FAST viewing compares to other forms of entertainment.
News categories: Xumo, FASTMaster, Stefan Van Engen, Gavin Bridge, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Seedtag acquires Beachfront
Jun 3, 2024 – Seedtag has acquired Beachfront. Beachfront's technology, inventory, and expertise in CTV advertising will be incorporated into Seedtag's existing contextual advertising solutions.
News categories: Seedtag, Beachfront, Jorge Poyatos, Chris Maccaro, Advertising, Digital TV, MandA, Streaming, USA

Broadband equipment spending reaches two-year low
May 30, 2024 – According to Dell'Oro, global Broadband Access equipment revenue decreased to $4.1bn in 1Q 2024, down 12% YoY, with North American providers reducing their spending by 25% YoY.
News categories: Dell'Oro, Jeff Heynen, Broadband, Market Research, USA, Worldwide

IAB Tech Lab expands Open Measurement SDK to more CTV platforms
May 30, 2024 – IAB Tech Lab has expanded its Open Measurement SDK to include Samsung and LG - an important step toward achieving standardized viewability metrics for all digital ad platforms.
News categories: IAB Tech Lab, Anthony Katsur, Rachel Creel-McGuire, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA, Worldwide

Tucson television stations launch NEXTGEN TV services
May 28, 2024 – Tucson viewers can now access six NEXTGEN TV channels over-the-air for free: KHRR-TV/Telemundo 40, KVOA-TV/NBC, KOLD-TV/CBS, KUAT-TV/PBS, KGUN-TV/ABC and KMSB-TV/FOX.
News categories: Pearl TV, Clarence Hau, ATSC 3, Content Distribution, Digital TV, USA

Comcast introduces Peacock, Netflix, Apple TV+ streaming bundle
May 21, 2024 – Comcast has announced Xfinity StreamSaver, a streaming bundle of Apple TV+, Netflix and Peacock, offering entertainment from the best streaming apps at an unparalleled value.
News categories: Comcast, Dave Watson, Digital TV, Streaming, USA

Xperi debuts TiVo One cross-screen ad platform
May 21, 2024 – TiVo (NYSE:XPER) has added to the capabilities of the Xperi media platform with the launch of the TiVo One ad platform, combining ad inventory across multiple end-points in the home and the car.
News categories: Xperi, Jon Kirchner, Mike Laband, Advertising, Automotive, Digital TV, IPTV, Smart TV, TV OS, USA, Worldwide

Allen Media Group offers in-stream 'Frame' ads with BrightLine
May 20, 2024 – Allen Media Group (AMG) has launched an in-stream 'Frame' ad format on its The Weather Channel, Local Now and HBCU Go apps, powered by streaming ad technology from BrightLine.
News categories: BrightLine, Allen Media Group, Robert Aksman, Byron Allen, Advertising, Digital TV, USA, UX