USA (United States of America) Digital TV News

Sports are primary reason to have pay TV for 27% of U.S. subscribers
May 3, 2018 – New research from Parks Associates shows that 27% of U.S. pay-TV households agree that sports programming is the primary reason they subscribe to their pay-TV service.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, USA

A+E Networks first with You.i TV's React Native app framework
May 2, 2018 – A+E Networks has chosen You.i TV as the enabling technology to extend its popular HISTORY TVE app to TV-connected devices. You.i TV’s video experience platform, You.i Engine One, will power the app, based on the React Native development platform.
News categories: You.i TV, A+E Networks, Jason Flick, Raj Bahl, Apps, Digital TV, Mobile, Streaming, USA

52% of U.S. broadband households have both pay-TV and SVOD
May 2, 2018 – Parks Associates has released a whitepaper which examines competition in the U.S. entertainment marketplace as partnerships between pay TV and OTT within the video space become more common.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, PAYTV19, Streaming, USA

SpotX provides Nielsen-based audience insights for connected TV
May 1, 2018 – SpotX has announced that it will be providing campaign reach reporting using demographic breakouts based on Nielsen’s audience data for connected TV. This marks the first time a digital supply-side platform (SSP) has leveraged Nielsen analytics for CTV.
News categories: SpotX, Nielsen, Mike Shehan, Ly Tran, Advertising, Big Data, Digital TV, USA

comScore adds Advanced Audiences to its digital audience measurement solution
May 1, 2018 – comScore has announced the addition of new Advanced Audience segments to its digital audience measurement solution. The initial release of Advanced Audiences in Media Metrix Multi-Platform includes IAB Digital Interests. Future releases will include OTT and linear TV viewing segments.
News categories: comScore, Dan Hess, Advertising, Big Data, USA

Twitter announces over 30 premium video content deals
Apr 30, 2018 – Twitter has returned to the Digital Content NewFronts with an expanded slate of live and original video programming. Over 30 new collaborations and renewals were announced across entertainment, news, sports, gaming and beyond.
News categories: Twitter, Matthew Derella, Kay Madati, Digital TV, NewFronts, Social TV, Streaming, USA

Hub Entertainment Research surveys USA TV service value perceptions
Apr 30, 2018 – Hub Entertainment Research has released findings from its annual study on the perceived value of TV services. The results reveal a large gap in perceived value between online TV services and traditional cable, satellite, or fiber optic services.
News categories: Hub Entertainment Research, Jon Giegengack, Peter Fondulas, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, USA

T-Mobile US and Sprint to combine
Apr 29, 2018 – T-Mobile US (NASDAQ: TMUS) and Sprint Corporation (NYSE: S) have announced that they have entered into a definitive agreement to merge in an all-stock transaction. The combined company will be named T-Mobile.
News categories: T-Mobile US, Sprint Corp, MandA, Mobile, USA

Charter residential video customers down 122,000 in 1Q 2018
Apr 27, 2018 – Charter Communications has reported results for the three months ended March 31, 2018. Residential video customers decreased by 122,000 in the quarter. As of March 31, 2018, Charter had 16.4 million residential video customers.
News categories: Charter, Cable TV, Results, Subscribers, USA