USA (United States of America) Digital TV News

Convergence TV shows first SHVC-based HD/UHD hybrid delivery at NAB 2018
Apr 4, 2018 – At NAB, the Convergence TV project will show the delivery of a full UHDTV service using ATSC 3.0 broadcast to distribute a regular HD service and ATSC 3.0 broadband to enhance the service from HD to UHDTV. Thanks to the use of scalable HEVC (SHVC) for compression, no simulcasting will be needed.
News categories: Convergence TV Project, ATSC 3, Content Distribution, Digital TV, NABShow, USA

Vubiquity extends on-demand distribution deal with Turner
Apr 4, 2018 – VUBIQUITY (NASDAQ: DOX) has extended its long-standing relationship with Turner as the primary distributor of its On Demand content. VUBIQUITY distributes TBS, TNT, Cartoon Network, CNN and other Turner networks to 60M+ households across North America and Canada.
News categories: Vubiquity, Turner, John Smith, Content Distribution, Digital TV, Streaming, USA

IAB Tech Lab releases OTT Identifier for Advertising guidelines for comment
Apr 3, 2018 – The IAB Technology Laboratory has released 'Guidelines for Identifier for Advertising on OTT Platforms' with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments.
News categories: IAB Tech Lab, Dennis Buchheim, Advertising, Digital TV, Mobile, Streaming, USA

US TV ad spending to fall in 2018
Mar 28, 2018 – TV ad spending will continue its decline this year, according to eMarketer’s latest US advertising forecast. With cord-cutting accelerating and OTT viewing on the rise, outlays on TV ads will slip 0.5% in 2018 to $69.87 billion.
News categories: eMarketer, Monica Peart, Paul Verna, Advertising, Digital TV, Market Research, USA

21% of U.S. pay TV households buy SVOD through their pay TV provider
Mar 28, 2018 – Research from Parks Associates shows that 21% of U.S. pay-TV subscribers say they subscribe to an online video service through their pay-TV provider, up from 10% a year ago. The research firm attributes this jump to the increasing number of partnerships between pay-TV and OTT providers.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, PAYTV19, Streaming, USA

Float Left and JW Player offer integrated OTT solution for media companies
Mar 28, 2018 – Float Left has announced a partnership with JW Player. By leveraging JW Player's video delivery and intelligence technology, Float Left offers a complete OTT solution for content publishers and broadcasters worldwide.
News categories: Float Left, JW Player, Screen Media Ventures, Tom Schaeffer, Dave Otten, Ben Saxton, Apps, Digital TV, Mobile, NABShow, Streaming, USA

Paywizard and Diagnal drive targeted real-time multichannel customer engagement
Mar 28, 2018 – Paywizard and Diagnal have announced a partnership that enables pay-TV and over-the-top (OTT) TV operators to take an intelligent, data-driven approach to delivering real-time customer communications and dynamic multichannel marketing campaigns.
News categories: Paywizard, Diagnal, Bhavesh Vaghela, Reuben Verghese, Big Data, NABShow, USA, Worldwide

Turner to launch Bleacher Report Live streaming service
Mar 27, 2018 – Turner has announced that it will launch a premium live sports streaming service – 'Bleacher Report Live' – in April. B/R Live will serve as the central hub for both the discovery and consumption of live sports content.
News categories: Turner, Bleacher Report, David Levy, Lenny Daniels, Dave Finocchio, Digital TV, Streaming, USA

TiVo and Tru Optik make linear TV viewing data available for OTT targeting
Mar 27, 2018 – TiVo (NASDAQ: TIVO) has announced a deal with Tru Optik under which TiVo’s linear TV viewership data, which reaches across all 210 national DMAs and more than 2 million households, will be available through Tru Optik’s OTT Marketing Cloud.
News categories: TiVo Corp, Tru Optik, Walt Horstman, Andre Swanston, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA