USA (United States of America) Digital TV News

Roku announces Roku OS 8
Oct 2, 2017 – Roku (NASDAQ: ROKU) has announced Roku OS 8 with several new features, including a Smart Guide that shows over-the-air (OTA) broadcast TV and streaming options to help customers search for, find and discover entertainment.
News categories: Roku, Ilya Asnis, Digital TV, Middleware, Set Top Box, Streaming, USA, Worldwide

DISH introduces whole-home 4K Netflix experience
Sep 29, 2017 – DISH is the first major U.S. pay-TV provider to offer a whole-home 4K Netflix experience. After offering Netflix Ultra HD titles on its Hopper 3 DVR since April 2016, the company has now added the app to its 4K Joey client.
News categories: DISH Network, Niraj Desai, Apps, Digital TV, Satellite, Set Top Box, Streaming, USA

Americans love streaming TV but can't give up 'destination television'
Sep 28, 2017 – Pay-TV subscribers in the United States are growing increasingly satisfied with over-the-top streaming TV services vs. traditional cable TV, but they also are spending nearly an hour more a week watching regularly scheduled television programming than they did two years ago.
News categories: J.D. Power, Peter Cunningham, Digital TV, Market Research, USA

Connekt launches TV advertising and commerce platform
Sep 28, 2017 – Connekt has unveiled a platform that enables brands, distributors and media companies to generate revenue from TV advertising and commerce. The platform is powered by an in-content transactional advertising engine using artificial intelligence.
News categories: Connekt, Mike Fitzsimmons, David Rudnick, Advertising, Big Data, Mobile, USA

CTA publishes Recommended Practice for ATSC 3.0 television sets
Sep 27, 2017 – The Consumer Technology Association's (CTA) Technology & Standards Fall Forum kicked off with the publication of guidelines to improve the capabilities of TV sets decoding ATSC 3.0 signals. The guidelines aim to help improve the user-experience.
News categories: Consumer Technology Association, Brian Markwalter, ATSC 3, Digital TV, Smart TV, USA

Amazon releases Fire TV with 4K Ultra HD and HDR
Sep 27, 2017 – Amazon (NASDAQ: AMZN) has announced the all-new Fire TV featuring 4K Ultra HD, High Dynamic Range (HDR), and Alexa Voice Remote. The next generation of Amazon Fire TV works seamlessly with 4K Ultra HD or HDR compatible TVs.
News categories: Amazon, Marc Whitten, Digital TV, Set Top Box, Streaming, UK, USA

Activation Suite creates ad targets from comScore behavioral data
Sep 27, 2017 – comScore has announced the launch of Activation. With Activation, clients use the data from comScore’s planning and measurement products to create scalable audience segments, which are easily deployed in client-owned or third-party advertising platforms.
News categories: comScore, Dan Hess, Advertising, Big Data, USA

U.S. linear OTT pay TV continues to add subscribers
Sep 27, 2017 – According to Dataxis, the pay TV market in the United States fell by 0.1% to end at 100.2 million subscribers in the second quarter of 2017 compared to the previous quarter. However linear OTT Pay TV continued to add subscribers.
News categories: Dataxis, Digital TV, Market Research, Subscribers, USA

Number of US TV households with pay TV down to 79%
Sep 26, 2017 – According to Leichtman Research (LRG), about 79% of U.S. TV households subscribe to some form of pay-TV service. The percentage of TV households that subscribe to a pay-TV service is down from 84% in 2014, 88% in 2010, and 81% in 2004.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, Satellite, USA