USA (United States of America) Digital TV News

Target programs ads on NBCUniversal through 4C
Sep 26, 2017 – NBCUniversal has announced that the company will make national television inventory available for self-serve programmatic buying for launch partner Target. This effort is powered by data science and media technology company 4C.
News categories: 4C Insights, NBCUniversal, Target, Lance Neuhauser, Mike Rosen, Kristi Argyilan, Advertising, Big Data, Digital TV, USA

Lotame brings audience intelligence to television & video
Sep 25, 2017 – Lotame has announced the launch of its aiTV suite of products focused on bringing greater audience intelligence to television and video. These offerings will live under Lotame's newly formed aiTV division.
News categories: Lotame, Doug Pollack, Advertising, Big Data, Digital TV, USA

Comcast's Xfinity TV Partner app coming to LG TVs
Sep 25, 2017 – Comcast and LG have announced that Xfinity TV customers will be able to access their cable service via the Xfinity TV Partner app on 2017 and 2018 LG webOS Smart TVs beginning in 2018.
News categories: Comcast, LG Electronics, Michael Gatzke, Matt Durgin, Apps, Cable TV, Digital TV, Smart TV, USA

Millennial and Gen X video consumption not being measured
Sep 25, 2017 – New research released by Hearts & Science has revealed that 66 percent of U.S. TV and video content consumed by combined Millennial and Gen X (MGX) audiences is not being captured by current media measurement platforms.
News categories: Hearts & Science, Scott Hagedorn, Advertising, Digital TV, Market Research, Mobile, Streaming, USA

C Spire and MobiTV host app-based TV streaming workshop
Sep 22, 2017 – C Spire and MobiTV are hosting a workshop on Oct. 4 with interested pay TV operators to showcase an IP video delivery platform that powers in-home TV streaming and eliminates the need for traditional set top boxes.
News categories: C Spire, MobiTV, Ashley Phillips, Charlie Nooney, Apps, Streaming, USA

CBS to use Nielsen out-of-home measurement
Sep 21, 2017 – Nielsen (NYSE: NLSN) has announced that CBS (NYSE: CBS.A; CBS) has subscribed to Nielsen's National Out-of-Home Reporting Service. The agreement provides CBS with ratings for all programming and commercial content that aired on the Network for live plus seven days of time-shifted viewing.
News categories: Nielsen, CBS Corp, Peter Bradbury, David F. Poltrack, Advertising, Big Data, Digital TV, Mobile, USA

Nielsen and clypd collaborate on linear TV ad targeting
Sep 21, 2017 – Nielsen (NYSE: NLSN) has announced that it will collaborate with clypd on a syndicated service that will offer the advertising ecosystem fully integrated, linear TV targeting based on demographics beyond age and gender.
News categories: Nielsen, clypd, Kelly Abcarian, Joshua Summers, Advertising, Big Data, USA

Evolution Digital’s eVUE-TV grows to 23 pay TV operators
Sep 20, 2017 – Evolution Digital has announced the expanded deployment of its eVUE-TV IP video platform with additional US operators. Newly-announced operators include Cablevision of Marion County, BELD, DTC, LHTC Broadband, Tullahoma Utilities Board, Valley Telecom Group and Gold Coast Broadband.
News categories: Evolution Digital, Marc Cohen, Cable TV, Digital TV, Set Top Box, USA, UX

MaxLinear launches 1-channel ATSC tuner-demod ICs for streaming boxes
Sep 15, 2017 – MaxLinear (NYSE: MXL) has announced the MxL69x family, the industry’s first family of single-channel integrated ATSC tuner-demodulator ICs. The family provides a solution for adding over-the-air TV to OTT STBs and streaming media devices.
News categories: MaxLinear, Will Torgerson, ATSC 3, Digital TV, IBCShow, ICs, North America, Semiconductor, Set Top Box, Streaming, USA