USA (United States of America) Digital TV News

U.S. households spend 5.7 minutes deciding what to watch on streaming TV
Apr 11, 2023 – LG Ad Solutions has released findings from its latest streaming report which found that nearly half of U.S. households aren't sure what they want to watch when they turn the television on.
News categories: LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Market Research, Streaming, USA, UX

LTN powers live soccer streaming at scale for TelevisaUnivision
Apr 11, 2023 – TelevisaUnivision is using LTN's fully managed production service to deliver live sports events for its streaming service, ViX, available across the U.S. and Latin America.
News categories: LTN, TelevisaUnivision, Malik Khan, Olek Loewenstein, Digital TV, Latin America, NABShow, Streaming, USA

PlayOn and MediaRadar ink streaming data deal
Apr 6, 2023 – MediaRadar and PlayOn have announced that MediaRadar will use data derived from video captured via PlayOn to enhance their streaming Media advertising analytics and insights products.
News categories: MediaRadar, PlayOn, Todd Krizelman, Jeff Lawrence, Advertising, Big Data, Digital TV, Streaming, USA

COG and ONE Media 3.0 pilot Advanced Emergency Information over ATSC 3.0
Apr 10, 2023 – The Metropolitan Washington Council of Governments and ONE Media 3.0 (Nasdaq: SBGI) have launched a pilot of Next Generation Broadcast used to disseminate Advanced Emergency Information.
News categories: Metropolitan Washington Council of Governments, ONE Media 3.0, Scott Boggs, Jerald Fritz, John Lawson, ATSC 3, Digital TV, USA

DigiCAP introduces low-cost broadcast translator for ATSC 3.0
Apr 10, 2023 – DigiCAP has adapted its rebroadcasting technology to create an ATSC3.0 translator to help extend the range of ATSC 1.0 and 3.0 television signals into rural areas.
News categories: DigiCAP, Heartland Video Systems, ATSC 3, Content Distribution, Digital TV, NABShow, USA

Nielsen now reporting comparable metrics for local TV OTT apps
Apr 6, 2023 – Nielsen has begun reporting on local television's OTT streaming apps. By capturing audiences across both streaming and linear, broadcasters can understand the full reach of their content.
News categories: Nielsen, Catherine Herkovic, Advertising, Apps, Digital TV, Streaming, USA

Iowa PBS upgrades encoding with Hitachi Kokusai Electric Comark
Apr 4, 2023 – Hitachi Kokusai Electric Comark has been contracted by Iowa PBS for the upgrade of their central cast ATSC Encoding System. The solution supports ATSC 1.0 now and ATSC 3.0 when it goes live.
News categories: COMARK, Iowa PBS, Joe Turbolski, ATSC 3, Content Distribution, Digital TV, USA

Triveni Digital introduces ATSC 3.0 Translator
Apr 5, 2023 – Triveni Digital has introduced its ATSC 3.0 Translator enabling broadcasters to repeat or translate their existing ATSC 3.0 signal to other areas without the need for an entire broadcast chain.
News categories: Triveni Digital, Ralph Bachofen, ATSC 3, Content Distribution, Digital TV, NABShow, USA

Smart TVs account for half of U.S. OTT TV viewing
Apr 3, 2023 – Research from Aluma Insights finds U.S. adult SVOD viewers spend half their streaming TV time watching on smart TVs, up from 31% in 2015, 2.5 times the contribution of streaming media players.
News categories: Aluma Insights, Michael Greeson, Blu-ray, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA