USA (United States of America) Digital TV News

Roku enabled for four-screen measurement in Nielsen Total Ad Ratings
Sep 29, 2022 – Nielsen (NYSE: NLSN) has announced that Roku (Nasdaq: ROKU) will enable four-screen measurement for the first time across traditional TV, connected TV, desktop, and mobile in Nielsen Total Ad Ratings.
News categories: Nielsen, Roku, Asaf Davidov, Kim Gilberti, Advertising, Big Data, Digital TV, USA

FreeWheel and Comscore launch Connected TV contextual targeting
Sep 29, 2022 – FreeWheel and Comscore have announced that media buyers using FreeWheel's demand-side platform, Beeswax, now have access to Comscore’s Predictive Audiences and CTV brand protection offering.
News categories: FreeWheel, Comscore, Soo Jin Oh, Rachel Gantz, Advertising, Digital TV, Streaming, USA

Amazon upgrades Fire TV Cube and Alexa Voice Remote
Sep 28, 2022 – Amazon (NASDAQ: AMZN) has announced upgrades to its Fire TV family, including the next generation Fire TV Cube streaming media player, and Alexa Voice Remote Pro, a premium remote with Remote Finder and customizable buttons.
News categories: Amazon, Daniel Rausch, Digital TV, Set Top Box, Streaming, USA

Smart speaker shipments exceeded 33 million in 2Q 2022
Sep 28, 2022 – The US smart speaker market continued to contract during 2Q22, posting a decline of 14% year-over-year (YoY) according to Omdia’s latest quarterly smart speaker tracker.
News categories: Omdia, Teik Chuan Goh, Digital TV, Market Research, Smart Home, USA, Worldwide

35 million US internet households interested in cloud gaming subscription
Sep 26, 2022 – Parks Associates estimates that more than 35 million U.S. internet households are interested in subscribing to a cloud gaming service, with demand growing to nearly 39 million households by 2024.
News categories: Parks Associates, Elizabeth Parks, Dr. Dhananjay Lal, Digital TV, Gaming, Market Research, USA

NEXTGEN TV begins broadcasting in Roanoke-Lynchburg
Sep 27, 2022 – Television stations serving the Roanoke-Lynchburg market, including WSET-TV, WDBJ, WWCW, WSLS and WZBJ, have begun broadcasting with NEXTGEN TV. BitPath led the planning process and coordinated efforts across the stations.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

OpenAP announces interoperability with FreeWheel, Magnite and Xandr
Sep 27, 2022 – OpenAP has announced new programmatic interoperability of OpenID, its audience identifier. OpenID audiences can now be distributed for programmatic digital execution via integrations with FreeWheel, Magnite and Xandr.
News categories: OpenAP, FreeWheel, Magnite, Xandr, Chris LoRusso, Misha Williams, Matt McLeggon, Tom Koch, Esra Bacher, Advertising, Big Data, Digital TV, USA

Report from the CTA explores gaming's post-pandemic popularity
Sep 26, 2022 – The U.S. gaming population expanded by 3% from 2019 to 2022, as 9 million new gamers aged 13 to 64 entered the market, according to a CTA study. The active gaming population in this age range now totals 164 million.
News categories: Consumer Technology Association, Steven Hummel, CES2025, Digital TV, Gaming, Market Research, USA

Spectrum TV app available on XClass TVs
Sep 26, 2022 – Charter Communications has announced the availability of the Spectrum TV App on XClass TV. XClass TVs, currently sold by Walmart, are available in 50" and 43" screen sizes with 4K Ultra HD resolution.
News categories: Charter Communications, Jodi Robinson, Apps, Cable TV, Digital TV, Smart TV, USA