USA (United States of America) Digital TV News

Xumo and PubMatic partner on programmatic advertising
Nov 21, 2024 – Xumo and PubMatic (Nasdaq: PUBM) have announced a partnership to make Xumo’s premium inventory programmatically available to advertisers via PubMatic.
News categories: PubMatic, Xumo, Nicole Scaglione, Ying Wang, Advertising, Digital TV, Streaming, USA

Addressable TV advertising in U.S. grows for third year in a row
Nov 20, 2024 – According to research from Go Addressable, addressable TV has become a vital channel for advertisers, with over half now saying it's a 'must-buy', after being viewed as an 'add-on” just three years ago.
News categories: Go Addressable, Advertiser Perceptions, Tim Myers, Advertising, Digital TV, Set Top Box, USA

The Trade Desk announces Ventura streaming TV OS
Nov 20, 2024 – The Trade Desk (NASDAQ: TTD) has announced that it has developed Ventura, a streaming TV OS. The Trade Desk will partner with smart TV OEMs and other streaming TV aggregators to deploy Ventura.
News categories: The Trade Desk, Jeff Green, Matthew Henick, Jamie Power, John Halley, Paul Cheesbrough, Patrick Spence, Advertising, Digital TV, Smart TV, Streaming, TV OS, USA

Comcast to spin-off of cable television networks
Nov 20, 2024 – Comcast (NASDAQ: CMCSA) has announced its intent to create a new publicly traded company, consisting of a portfolio of NBCUniversal cable television networks, through a tax-free spin-off.
News categories: Comcast Corp, Brian L. Roberts, Mike Cavanagh, Mark Lazarus, Anand Kini, Cable TV, Digital TV, MandA, USA

Broadcast continues seasonal ascent in the U.S. in October
Nov 19, 2024 – According to Nielsen's October 2024 report of The Gauge, broadcast exhibited 7% monthly growth and added 1.4 share points in October to finish at 24.0% of total time spent watching television.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Spanglish Movies launches ad-supported streaming with FAST Channels TV
Nov 19, 2024 – Spanglish Movies has partnered with FAST Channels TV to launch two streaming platforms, FLOUtv and Vision by Spanglish, catering to US Hispanic and DEI audiences.
News categories: FAST Channels TV, Spanglish Movies, Russell Foy, Gustavo Aparicio, Content Distribution, Digital TV, Streaming, USA

U.S. digital home entertainment spending approached $13bn in 3Q 2024
Nov 14, 2024 – According to DEG, U.S. consumers spent more than $13 billion on movies and TV shows in the third quarter of 2024, up more than $2 billion over consumer spending during the comparable 2023 quarter.
News categories: Digital Entertainment Group, Digital TV, DVD, Market Research, Streaming, USA

Fubo debuts four new interactive CTV ad formats
Nov 18, 2024 – FuboTV (NYSE: FUBO) has announced the availability of four new interactive CTV ad formats, including transactional and gamified variants, to further drive audience ad engagement.
News categories: FuboTV, Dina Roman, Advertising, Digital TV, USA, UX

Disney reports fourth quarter and full year earnings for fiscal 2024
Nov 14, 2024 – The Walt Disney Company (NYSE: DIS) has reported earnings for the quarter ended September 28, 2024. Disney ended with 122.7 million Disney+ Core subscriptions, up 4.4 million over the prior quarter.
News categories: The Walt Disney Company, Digital TV, Results, Streaming, Subscribers, USA, Worldwide