Germany: CE Market Index Q1-Q2 2010

GERMANY — Consumer Electronics — The first half of 2010 saw a 5.4% growth rate in the German Consumer Electronics market, compared to the same period last year. The sectors CE, Telecommunication (private users) and IT (private users) contributed to the cumulative increase in turnover (+4.1%, +11.9% and +4.4% respectively), with the Telco market seeing the steepest incline.

The World Cup left an obvious mark on the Consumer Electronics Market, indicated by the increase in TV sales around the event in the second quarter of 2010. The Television market alone turned over of 3.1 billion euro in the first half of 2010 – an increase of 12.3% on the same period last year.

About CEMIX

CEMIX, the Consumer Electronics Market Index, is a common project of the Bundesverband Technik des Einzelhandels e.V. (BVT), GfK Retail and Technology GmbH and the Gesellschaft für Unterhaltungs- und Kommunikationseletronik (gfu). The CEMIX contains current market information from competent partners.

The CEMIX shows the development of the Consumer Electronics market in Germany using unit and value data. The Consumer Electronics market is defined as the sum of sales in Germany from private consumers.

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