Digital TV News: American Association of Advertising Agencies

SMPTE publishes standards for adding audio watermark-based IDs to media assets
Jul 9, 2018 – SMPTE has announced published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. The standards specify use of Kantar Media's audio watermarking technology, an open solution available for licensing.
News categories: SMPTE, Kantar Media, Coalition for Innovative Media Measurement, Jane Clarke, Advertising, Big Data, Content Distribution, Content Identification, Digital TV, USA, Worldwide

Alphonso introduces always-on TV data solution
Apr 3, 2017 – Alphonso has introduced Alphonso Insights, a software-as-a-service (SaaS) offering that enables brands and agencies to conduct real-time analysis of TV content and ad consumption at a granular level and obtain closed loop attribution on TV media spend.
News categories: Alphonso, Fiat, Ashish Chordia, Casey Hurbis, Advertising, Digital TV, USA

Cable Industry Launches SelecTV™ Brand to Promote Viewer Adoption Of ITV
May 10, 2010 – The U.S. cable industry has announced the launch of 'SelecTV™,' a consumer-facing brand that will appear on-screen to indicate the availability of interactive television content.
News categories: Canoe Ventures, SelecTV, Cable TV, Middleware, USA