Digital TV News: BIA Advisory Services

BIA/Madhive report examines growth in US OTT ad spending
Sep 29, 2022 – A Madhive-sponsored report from BIA Advisory Services examines local OTT advertising trends, and programmatic buying that provides access to a network of OTT ad inventory from a variety of publishers.
News categories: BIA Advisory Services, Madhive, Advertising, Digital TV, Market Research, Streaming, USA

PMG and American Tower partner to accelerate ATSC 3.0 SFN deployment
Jul 29, 2020 – Public Media Group (PMG) has formed an alliance with American Tower to create a turnkey ATSC 3.0 SFN solution for TV stations. Both companies will build out the networks, while PMG will own, operate and manage the infrastructure.
News categories: Public Media Group, American Tower, Joe Chinnici, Steve Vondran, Rick Ducey, ATSC 3, Content Distribution, Digital TV, USA

BIA's Advertising Intelligence Platform integrates local TV data from comScore
May 30, 2018 – BIA Advisory Services has announced that it has integrated comScore’s local television audience measurement and ratings information into BIA ADVantage, a proprietary platform that delivers local market advertising intelligence.
News categories: BIA Advisory Services, comScore, Tom Buono, Steven Walsh, Advertising, Big Data, Digital TV, USA