Digital TV News: Cox Media
Cox Media Group Local Solutions partners with Amazon Advertising
Jul 23, 2021 – Cox Media Group (CMG) Local Solutions has announced a strategic initiative with Amazon Advertising that will enable its advertisers to programmatically buy display and OTT ads through Amazon DSP and analyze their performance.
News categories: Cox Media Group, Amazon Advertising, Joe Weir, Advertising, Digital TV, OTT, USA
NEXTGEN TV broadcasting begins in Charlotte, NC
Jul 8, 2021 – Five local TV stations in Charlotte, NC have banded together to launch NEXTGEN TV. The stations are Cox Media's WAXN-TV and WSOC-TV (ABC), Nexstar's WJZY-TV (FOX), Gray Television's WBTV-TV (CBS) and TEGNA's WCNC-TV (NBC).
News categories: Pearl TV, Cox Media Group, Anne Schelle, Paul Curran, ATSC 3, Content Distribution, Digital TV, USA
TV stations in Orlando launch NEXTGEN TV broadcasts
Jul 1, 2021 – Eight Orlando TV stations have banded together to launch NEXTGEN TV. The stations are WRBW-TV, WOFL-TV, WFTV-TV, WRDQ-TV, WKMG-TV, WESH-TV, WKCF-TV and WUCF-TV. Orlando is the 17th largest TV market in the U.S.
News categories: Pearl TV, Anne Schelle, Mike McClain, John Soapes, ATSC 3, Content Distribution, Digital TV, USA
'Go Addressable' TV advertising initiative launched in the U.S.
Jun 22, 2021 – Several U.S. television distributors and TV brands have announced the formation of Go Addressable, an industry initiative designed to accelerate efforts to deliver scaled, addressable TV.
News categories: Go Addressable, Adam Gerber, Mike Dean, Sean Cunningham, Advertising, Digital TV, USA
Seattle becomes latest large market to launch NEXTGEN TV
Dec 16, 2020 – Seven local TV stations in Seattle, Washington, including KOMO-TV (ABC), KIRO-TV (CBS), KCPQ (FOX), KING-TV (NBC), KONG (Ind.), KZJO (MyNet), and KUNS-TV (Univision), have begun broadcasting with NEXTGEN TV.
News categories: BitPath, Dan York, Richard Friedel, Mark Aitken, Kurt Rao, ATSC 3, Content Distribution, Digital TV, USA
Canoe enables multi-distributor addressable ad campaign for AMC Networks
Nov 11, 2020 – The On Addressability initiative has launched its first multi-distributor, linear addressable TV campaign. AMC Networks and Canoe Ventures worked to enable addressable campaigns as a single order across the On Addressability footprint.
News categories: Canoe Ventures, AMC Networks, On Addressability, Joel Hassell, Kim Kelleher, David Kline, Marcien Jenckes, Advertising, Cable TV, Digital TV, Set Top Box, USA
On Addressability playbook launched
Sep 14, 2020 – The founding members of On Addressability – Charter’s Spectrum Reach, Comcast Advertising and Cox Media – have announced the launch of the On Addressability playbook to help the television industry 'turn on' addressability.
News categories: On Addressability, Marcien Jenckes, David Kline, Louis Gump, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA
Tastemade selects Gamut to grow local OTT ad sales
Aug 13, 2020 – Gamut and Tastemade have announced that Gamut will now have access to Tastemade's 24/7 Streaming Network inventory – a channel that features programming in the categories of Food, Travel, and Home & Design.
News categories: Gamut, Tastemade, Soo Jin Oh, Jeff Imberman, Advertising, Digital TV, OTT, USA
Discovery joins On Addressability dynamic ad insertion initiative
Jul 30, 2020 – Discovery has announced that it will join the On Addressability initiative. The initiative enables Discovery to offer advertisers dynamic ad insertion to audiences across the Charter, Comcast and Cox cable TV footprints.
News categories: Discovery, Spectrum Reach, Comcast Advertising, Cox Media, Keith Kazerman, David Kline, Gina Mingioni, Louis Gump, Advertising, Big Data, Cable TV, Digital TV, USA
- Magnite to manage ad placement for Brazil's NetMovies
- Acxiom and Totalplay to provide addressable audiences in Mexico
- Undertone launches CTV ad solution for improved consumer engagement
- More than seventy 8K TVs now certified by the 8K Association
- Ocean Blue Software acquires Advanced Media Group from EKT
- DVB approves commercial requirements for DVB-I over 5G
- V-Nova raises €33 million in series C round
- AT&T premium TV down 473k; Vrio down 239k; HBO up 3.6M video subs in 2Q 2021
- Verizon FIOS consumer video subscribers down 62,000 in 2Q 2021
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- Cox Media Group Local Solutions partners with Amazon Advertising
- Samba TV announces global TV viewership dashboard
- Sky Brasil's SKY Connect 4K Android TV DVR powered by Wyplay
- NBCUniversal adopts Ad-ID for its One Platform
- Redbox to expand free live TV content with Wurl
- ThinkAnalytics rebrands its suite as 'Think360'
- Grupo Werthein to buy AT&T's Vrio operations
- ITV and Sky upgrade their commercial partnership