Digital TV News: Disney Advertising
Disney Advertising shares ad-supported MAU numbers
Jan 8, 2025 – Disney Advertising (NYSE: DIS) has shared ad-supported monthly active user (MAU) data, showing that ad-supported MAUs have reached an estimated 157 million globally, and 112 million domestically.
News categories:
Disney Advertising, Rita Ferro, Advertising, CES2025, Digital TV, Market Research, North America, Streaming, Worldwide
The Trade Desk announces Ventura streaming TV OS
Nov 20, 2024 – The Trade Desk (NASDAQ: TTD) has announced that it has developed Ventura, a streaming TV OS. The Trade Desk will partner with smart TV OEMs and other streaming TV aggregators to deploy Ventura.
News categories:
The Trade Desk, Jeff Green, Matthew Henick, Jamie Power, John Halley, Paul Cheesbrough, Patrick Spence, Advertising, Digital TV, Smart TV, Streaming, TV OS, USA
Disney expands audience and data solutions globally
Jun 24, 2024 – Ahead of the launch of ad-supported Disney+ in Latin America, Disney is bringing its audience solutions, including its Audience Graph and clean room technology, to the global market for the first time.
News categories:
Disney, Mercado Libre, Dana McGraw, Kattia Quintanilla, Fernando Rubio, Advertising, Big Data, Digital TV, Latin America, Worldwide
Disney unveils 'Shop the Stream' ad innovation
Jan 10, 2024 – Disney has launched a beta program for its first native streaming shoppable ad format, which allows consumers to purchase their favorite items without disrupting their viewing experience.
News categories:
Disney Advertising, Jamie Power, Amy Lehman, Advertising, CES2025, Digital TV, Streaming, USA
GroupM forms Ad Innovation Accelerator with industry partners
Jan 4, 2024 – GroupM has launched the GroupM Ad Innovation Accelerator with media and technology partners. The group will strategize and create scalable ad formats for use in ad-supported streaming environments.
News categories:
GroupM, Andrew Meaden, Mike Fisher, Matt Sweeney, Advertising, Digital TV, North America, Streaming, Worldwide
Disney+ expands ad automation and measurement capabilities
Oct 27, 2023 – Disney+ has announced that advanced audience targeting; additional programmatic marketplaces; expanded ad formats and enriched measurement are all now available to advertisers using the service.
News categories:
Disney, Disney+, Rita Ferro, Advertising, Digital TV, Streaming, Worldwide
Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories:
Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide
Magnite announces next generation CTV and OTT monetization platform
Feb 7, 2023 – Magnite (NASDAQ:MGNI) has announced Magnite Streaming. Magnite Streaming empowers media owners to maximize the value of their assets across live and VOD inventory, CTV and OTT, and addressable linear.
News categories:
Magnite, Sean Buckley, Evan Adlman, Andrew Tint, Travis Hockersmith, Jill Steinhauser, Advertising, Digital TV, USA, Worldwide
Disney strikes streaming measurement deal with EDO
Jan 25, 2023 – Disney Advertising and EDO have entered into an agreement to apply EDO's engagement metrics to Disney’s streaming footprint, starting with Hulu. As a result, advertisers will get greater insight into how Disney's content is performing.
News categories:
EDO, Disney Advertising, Edward Norton, Danielle Brown, Michael Piner, Advertising, Big Data, Digital TV, Streaming, USA
Latest News
- Gray Media to broadcast Super Bowl on NEXTGEN TV with HDR
- Airtel adds 29,000 Digital TV subscribers in 4Q 2024
- Samba TV releases State Of Viewership report
- Taiwan's NCC releases 2024 Communications Market Report
- Panasonic considering selling or scaling down TV business
- Disney reports earnings for quarter ended December 28, 2024
- Kudelski announces transformation and cost reductions
- Vodafone TV customers down 69,000 in 4Q 2024
- StackAdapt secures $235m investment
- Intensified competition among streaming services in Sweden
- 46% of U.S. internet households are cord cutters
- World Surf League partners with LTN on live event distribution
- Tubi launches shoppable experience with Shopsense AI
- Paramount and Nielsen sign measurement and analytics deal
- Barb releases Q4 2024 UK SVOD subscription data
- InterDigital initiates patent litigation against Disney
- Charter video customers down 123,000 in 4Q 2024
- Pixalate releases Q4 2024 CTV device market share reports
- Telia adds 125,000 TV subscribers in 2024
- Comcast domestic video subscribers down 311,000 in 4Q 2024