Digital TV News: Engine Media Exchange
EMX onboards Inscape data for CTV 'Incremental Reach Measurement'
Aug 25, 2020 – EMX has added a Connected TV 'Incremental Reach Measurement' product. The product integrates TV viewing data from Inscape with its own campaign delivery data in a data warehousing, reporting, and analytics solution.
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Engine Media Exchange, Inscape, Michael Zacharski, Greg Hampton, Advertising, Big Data, OTT, Worldwide
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