Digital TV News: Extreme Reach

CIMM to assess case for universal content watermarking in the U.S.
Oct 8, 2024 – The CIMM has announced an initiative to assess the role that universal watermarking on TV platforms could play in supporting improved measurement of content and advertising in the US market.
News categories: CIMM, XR Extreme Reach, Jon Watts, Kevin O’Reilly, Irwin Gotlieb, Advertising, Big Data, Content Identification, Digital TV, USA

Disney+ expands ad automation and measurement capabilities
Oct 27, 2023 – Disney+ has announced that advanced audience targeting; additional programmatic marketplaces; expanded ad formats and enriched measurement are all now available to advertisers using the service.
News categories: Disney, Disney+, Rita Ferro, Advertising, Digital TV, Streaming, Worldwide

Leading industry players join IAB Tech Lab advertising standards group
Jun 6, 2023 – IAB Tech Lab has announced the creation of its Advanced TV Commit Group to lead the development of technology frameworks, technical standards and market strategy, to make every TV environment addressable.
News categories: IAB Tech Lab, Anthony Katsur, Ben Vandegrift, Jim Keller, Karen Chan, Ryan McConville, Scott L Brown, Advertising, Digital TV, USA, Worldwide

VlogBox certified to support Extreme Reach VAST tags
May 31, 2022 – VlogBox has announced that it is now certified by Extreme Reach (ER) to support ER VAST tags. The company and its publishers can now use the tags to connect to advertisers that use ER as their primary ad server.
News categories: VlogBox, Extreme Reach, Tetyana Seredyuk, Mary Vestewig, Advertising, Apps, Digital TV, Streaming, Worldwide

CTV's share of digital video ad impressions up 23% in Q1 2022
May 25, 2022 – The latest findings from Extreme Reach (ER) show a distinct shift in how advertisers reached consumers during the first quarter of 2022, portending a potential year of transition across the market and return to pre-pandemic levels across the media mix.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, Streaming, Worldwide

TheViewPoint certified to run Extreme Reach VAST tags
Feb 8, 2022 – TheViewPoint is now certified by Extreme Reach to run Extreme Reach VAST tags. The certification recognizes TheViewPoint for adopting the CTV industry's best practices in delivery and measurement of video advertising.
News categories: TheViewPoint, Extreme Reach, Daniel Elad, Mary Vestewig, Advertising, Digital TV, Streaming, Worldwide

Nielsen to enhance TV measurement with individual commercial metrics
Nov 22, 2021 – Nielsen (NYSE: NLSN) has announced that it will enhance its U.S. television measurement offering by tracking viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes.
News categories: Nielsen, Extreme Reach, Kim Gilberti, Gaurav Agarwal, Advertising, Big Data, Digital TV, USA

Extreme Reach gains CTV accreditation from MRC
Oct 5, 2021 – Extreme Reach (ER) has received accreditation for CTV Rendered Video Ad Impressions and related Video Play metrics from the Media Rating Council (MRC), as well as a new accreditation for Mobile App.
News categories: Extreme Reach, Media Rating Council, Tim Conley, George W. Ivie, Olivia Devereux, Advertising, Streaming, USA

Extreme Reach and BrightLine power interactive personalized ads for CTV
Aug 18, 2021 – Extreme Reach (ER) has formed a partnership with BrightLine, leveraging both companies' strengths - BrightLine's expertise and CTV ad technology and ER's leadership in brand creative management.
News categories: Extreme Reach, BrightLine, Tim Conley, Robert Aksman, Advertising, Digital TV, USA