Digital TV News: Fox Corp
Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories:
Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide
PubMatic announces CTV Platform enhancements and new partnerships
Jun 15, 2023 – PubMatic (Nasdaq: PUBM) has announced a suite of enhancements to its CTV platform, and new and expanded partnerships with streaming brands including AMC Networks, FOX, iQIYI, and TiVo.
News categories:
PubMatic, Nicole Scaglione, Abbie Reichner, Evan Adlman, Advertising, Digital TV, Streaming, Worldwide
Tubi announces new planning integrations and partnerships
Mar 23, 2023 – Tubi (NASDAQ: FOXA, FOX) has announced new planning tools and partnerships enabling brands to capitalize on Tubi's audience via enhanced forecasting, identity and currency options.
News categories:
Tubi, Mark Rotblat, Advertising, Big Data, Digital TV, Streaming, USA
Tubi report highlights 2023 streaming TV trends
Feb 14, 2023 – Tubi (NASDAQ: FOXA; FOX) has released findings from its annual audience report showing explosive growth in CTV ad spend, while AVOD services lead the streaming pack as consumers look to cut subscription costs in the year ahead.
News categories:
Tubi, Mark Rotblat, Digital TV, Market Research, Streaming, USA
Magnite announces next generation CTV and OTT monetization platform
Feb 7, 2023 – Magnite (NASDAQ:MGNI) has announced Magnite Streaming. Magnite Streaming empowers media owners to maximize the value of their assets across live and VOD inventory, CTV and OTT, and addressable linear.
News categories:
Magnite, Sean Buckley, Evan Adlman, Andrew Tint, Travis Hockersmith, Jill Steinhauser, Advertising, Digital TV, USA, Worldwide
AWS Clean Rooms launched
Nov 29, 2022 – Amazon Web Services (NASDAQ: AMZN) has announced AWS Clean Rooms, an analytics service that helps companies analyze and collaborate on their combined datasets without sharing or revealing underlying data.
News categories:
Amazon Web Services, Dilip Kumar, Advertising, Big Data, Digital TV, Worldwide
Fox selects FreeWheel to enable OneFOX video inventory
Nov 3, 2022 – Fox (Nasdaq: FOXA, FOX) has selected FreeWheel as a partner to enable its OneFOX video inventory. FreeWheel will work with FOX to manage direct sold advertising campaigns across premium content from the company's brands.
News categories:
FreeWheel, Fox Corp, Mark McKee, Dan Callahan, Advertising, Big Data, Digital TV, USA
Fox chooses Magnite as a sell-side ad platform for OneFOX
Oct 19, 2022 – Fox Corporation (Nasdaq: FOXA, FOX) has announced a partnership with Magnite (Nasdaq: MGNI) to power programmatic campaigns for OneFOX video inventory across the company’s entertainment, sports, streaming and news portfolio.
News categories:
Magnite, Fox Corp, Mike Laband, Dan Callahan, Advertising, Big Data, Digital TV, Streaming, USA
Fox partners with Innovid for cross-platform measurement
Oct 12, 2022 – Innovid (NYSE: CTV) has announced a partnership with Fox Corporation (Nasdaq: FOXA, FOX) to measure cross-platform viewing consumption across its portfolio of news, sports, entertainment, and streaming properties.
News categories:
Innovid, Fox Corp, Tubi, Jo Kinsella, Dan Callahan, Tyler Fitch, Advertising, Big Data, Digital TV, Streaming, USA
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