Digital TV News: Frequency
Sky Media adds Search Behaviour targeting to AdSmart addressable platform
Aug 3, 2023 – Sky Media has added a Search Behaviour targeting capability to the AdSmart addressable platform, allowing brands to target audiences based on specific online search behaviours.
News categories:
Sky Media, Ruth Cartwright, Advertising, Big Data, Digital TV, UK
Magnite integrated into FreeWheel’s TV platform
Aug 3, 2023 – Magnite (NASDAQ: MGNI) has integrated with FreeWheel to enhance the ability of FreeWheel users to see multiple sources of demand in one platform, across both programmatic and direct transactions.
News categories:
Magnite, FreeWheel, Sean Buckley, Soo Jin Oh, Jill Steinhauser, Advertising, Digital TV, Worldwide
FreeWheel launches The Viewer Experience Lab in partnership with MediaScience
Jun 21, 2023 – FreeWheel has launched The Viewer Experience Lab in partnership with MediaScience with the goal of helping media companies ensure a quality experience across a growing array of advertising channels.
News categories:
FreeWheel, MediaScience, Mark McKee, Dr. Duane Varan, Evan Adlman, Advertising, Digital TV, Market Research, Worldwide
PubMatic announces CTV Platform enhancements and new partnerships
Jun 15, 2023 – PubMatic (Nasdaq: PUBM) has announced a suite of enhancements to its CTV platform, and new and expanded partnerships with streaming brands including AMC Networks, FOX, iQIYI, and TiVo.
News categories:
PubMatic, Nicole Scaglione, Abbie Reichner, Evan Adlman, Advertising, Digital TV, Streaming, Worldwide
GroupM launches Total TV Measurement for UK addressable TV
Jun 14, 2023 – GroupM has announced the launch of Total TV Measurement. Developed by Finecast, Total TV Measurement offers GroupM clients in the UK in-depth, data-driven measurement capabilities.
News categories:
Finecast, AudienceProject, Samantha Lister, Martyn Bentley, Advertising, Digital TV, UK
LG Ad Solutions releases 'Direct-to-Glass Playbook'
Jun 15, 2023 – LG Ad Solutions has released a 'Direct-to-Glass Playbook' to advance industry understanding of ad-supported CTV and the benefits of having a Smart TV OEM strategy.
News categories:
LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Smart TV, Worldwide
TDF and France Télévisions trial DTT of the future
Jun 7, 2023 – TDF and France Télévisions are launching two DTT trials to coincide with the 2023 French Open tennis tournament: DTT broadcasting in UHD quality, and experimental 5G broadcasting.
News categories:
TDF Group, France Télévisions, Ateme, Karim El Naggar, 5G, Content Distribution, Digital TV, France, Terrestrial
iSpot measures YouTube and YouTube TV against broader TV marketplace
May 16, 2023 – iSpot has completed a critical phase of its integration with Google for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and connected TV.
News categories:
iSpot, Sean Muller, Advertising, Big Data, Digital TV, Streaming, USA
Innovid and NBCUniversal measure KPIs for local marketers on CTV and linear
May 16, 2023 – Innovid (NYSE: CTV) has announced an expanded partnership with NBCUniversal to deliver cross-platform, outcome-based KPIs for local marketers across CTV and linear.
News categories:
Innovid, NBCUniversal, Tal Chalozin, Kelly Abcarian, Advertising, Big Data, Digital TV, USA
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