Digital TV News: GEIC
New 605 index measures impact of TV advertising on both branding and sales
May 30, 2018 – 605 has announced the launch of the 605 Impact Index which measures the impact of TV advertising on both branding and sales. The index will enable clients to optimize both brand marketing and sales outcomes from TV advertising investments.
News categories: 605, Ben Tatta, Aaron Bernstein, Sean Cunningham, Advertising, Big Data, USA
ViXS partners with MaxLinear, Morega Systems and GIEC on 'EasyOTA' dual streamer
Jan 5, 2017 – ViXS Systems has announced a collaboration with MaxLinear, Morega Systems and GEIC on a Dual Tuner Over-the-Air (OTA) Streaming solution called 'EasyOTA'. EasyOTA converts ATSC OTA signals and transforms them to IP format for viewing on a variety of devices.
News categories: ViXS Systems, MaxLinear, Morega Systems, GEIC, Anselmo Pilla, Will Torgerson, Ashraf Tahir, Aileen Liu, CES2022, Digital TV, Gateway, Mobile, Semiconductor, Terrestrial, USA, Worldwide
- Telefonica backs up Movistar+ infrastructure in the cloud with Harmonic
- Irdeto and INVIDI offer integrated addressable TV solution
- Tubi supports Unified ID 2.0 initiative
- 'Go Addressable' TV advertising initiative launched in the U.S.
- ATEME powers converged headend at TCCL in India
- NexPlayer joins AWS for Media & Entertainment initiative
- VuClip integrates Bitmovin video encoder on Google Cloud
- Univision to launch unified global streaming service
- View TV Group selects CommScope advertising technology
- Amino Technologies becomes Aferian
- TCL launches Roku TV models in the UK
- OTTera powers gTV by Ubisoft channel on Samsung TV Plus
- ATEME doubles encoding performance with Intel processors
- Globecast, Viaccess-Orca and MainStreaming announce end-to-end OTT platform
- Mola chooses Broadpeak CDN for live sports streaming in Indonesia
- NEXTGEN TV Broadcast Collaborative to bring ATSC 3.0 to Washington D.C.
- Ericsson publishes 2021 Mobility Report
- DataMiner manages ARD's Euro 2020 live OTT broadcasts
- Freecaster secures Live and VOD content with BuyDRM
- Conviva publishes first State of Streaming Advertising report