Digital TV News: GEIC
New 605 index measures impact of TV advertising on both branding and sales
May 30, 2018 – 605 has announced the launch of the 605 Impact Index which measures the impact of TV advertising on both branding and sales. The index will enable clients to optimize both brand marketing and sales outcomes from TV advertising investments.
News categories:
605, Ben Tatta, Aaron Bernstein, Sean Cunningham, Advertising, Big Data, USA
ViXS partners with MaxLinear, Morega Systems and GIEC on 'EasyOTA' dual streamer
Jan 5, 2017 – ViXS Systems has announced a collaboration with MaxLinear, Morega Systems and GEIC on a Dual Tuner Over-the-Air (OTA) Streaming solution called 'EasyOTA'. EasyOTA converts ATSC OTA signals and transforms them to IP format for viewing on a variety of devices.
News categories:
ViXS Systems, MaxLinear, Morega Systems, GEIC, Anselmo Pilla, Will Torgerson, Ashraf Tahir, Aileen Liu, CES2024, Digital TV, Gateway, Mobile, Semiconductor, Terrestrial, USA, Worldwide
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