Digital TV News: IAB Tech Lab

IAB Tech Lab releases programmatic CTV genre guidance for comment
Dec 11, 2024 – IAB Tech Lab has released deliverables focused on helping the industry more efficiently use IAB Tech Lab's taxonomies, focusing on usage of the Ad Product Taxonomy and CTV genre values.
News categories: IAB Tech Lab, Anthony Katsur, Katie Shell, Temese Szalai, Advertising, Digital TV, Streaming, USA, Worldwide

DPG Media and castLabs enable OMID-certified client-side measurement
Nov 7, 2024 – castLabs has partnered with DPG Media to deliver an advanced OMID (Open Measurement Interface Definition) certified addressable TV Ads solution, using AWS Elemental MediaTailor from Amazon Web Services (AWS).
News categories: castLabs, DPG Media, Amazon Web Services, Michael Stattmann, Maarten Schoonvliet, Advertising, Big Data, Digital TV, Media Player, Worldwide

IAB Tech Lab launches competition to standardize CTV ad formats
Oct 22, 2024 – IAB Tech Lab has launched an 'Ad Format Idol' initiative, inviting stakeholders to submit their most successful Connected TV (CTV) formats to help drive standardization.
News categories: IAB Tech Lab, Anthony Katsur, Cintia Gabilan, Ken Weiner, Advertising, Digital TV, Streaming, USA, UX, Worldwide

IAB Tech Lab expands Open Measurement SDK to more CTV platforms
May 30, 2024 – IAB Tech Lab has expanded its Open Measurement SDK to include Samsung and LG - an important step toward achieving standardized viewability metrics for all digital ad platforms.
News categories: IAB Tech Lab, Anthony Katsur, Rachel Creel-McGuire, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA, Worldwide

IAB Tech Lab unveils 2024 priorities and roadmap
Jan 18, 2024 – IAB Tech Lab has unveiled its key priorities and roadmap for 2024. The roadmap addresses crucial pain points and challenges, ensuring the industry is aware and actively engaged in evolving digital advertising standards.
News categories: IAB Tech Lab, Anthony Katsur, Advertising, Digital TV, USA, Worldwide

Leading industry players join IAB Tech Lab advertising standards group
Jun 6, 2023 – IAB Tech Lab has announced the creation of its Advanced TV Commit Group to lead the development of technology frameworks, technical standards and market strategy, to make every TV environment addressable.
News categories: IAB Tech Lab, Anthony Katsur, Ben Vandegrift, Jim Keller, Karen Chan, Ryan McConville, Scott L Brown, Advertising, Digital TV, USA, Worldwide

IAB Tech Lab initiative aims to bring addressability to all TV environments
Nov 10, 2022 – IAB Tech Lab has launched an initiative to set technical standards to bring universal addressability to all TV environments. To achieve many of the goals Video Watermark Technology will be instrumental.
News categories: IAB Tech Lab, Anthony Katsur, Shailley Singh, Stephane Krzywoglowy, Ken Norcross, Advertising, Content Identification, Digital TV, USA, Worldwide

IAB Tech Lab releases updates to SIMID 1.2 and VAST 4.3 for comment
Sep 22, 2022 – IAB Tech Lab has released updates to its Secure Interactive Media Interface Definition 1.2 (SIMID 1.2) and Video Ad Serving Template 4.3 (VAST 4.3). The updates are open for public comment until October 22, 2022.
News categories: IAB Tech Lab, Shailley Singh, Aron Schatz, Advertising, Digital TV, Media Player, USA, Worldwide

8-10% of streaming ad impressions play when the TV is shut off
Jun 13, 2022 – GroupM has partnered with media companies in the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a study with iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10% of streaming impressions play when the TV is shut off.
News categories: GroupM, iSpot.tv, Kirk McDonald, Sean Muller, Advertising, Digital TV, Market Research, Streaming, USA