Digital TV News: Mirriad

Harmonic unveils addressable advertising SaaS for sports streaming
Apr 16, 2023 – Harmonic (NASDAQ: HLIT) has launched a server-side ad insertion (SSAI) SaaS that is fully cloud-based, enabling targeted addressable advertising at scale for video streaming.
News categories: Harmonic, Gil Rudge, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

Harmonic and Mirriad enable targeted dynamic brand insertion
Apr 14, 2023 – Harmonic and Mirriad have teamed up to provide a dynamic brand insertion solution, creating new virtual product placement inventory that drives incremental revenue for content owners.
News categories: Mirriad, Harmonic, Mark Melvin, Gil Rudge, Advertising, Content Distribution, Digital TV, NABShow, Worldwide

Mirriad announces in-video ad partnership with Tencent
Oct 10, 2019 – Mirriad has announced an agreement with Tencent. The partnership will allow advertisers to reach targeted audiences by integrating branded content directly into entertainment programming without interrupting the viewer experience.
News categories: Mirriad, Tencent, Stephan Beringer, Advertising, Big Data, China, Digital TV, Streaming