Digital TV News: NinthDecimal

SpotX expands Measurement and Attribution Suite
May 21, 2020 – SpotX has expanded its Measurement and Attribution Suite. By uncovering audience reach metrics like brand lift, incremental reach and frequency, and outcome-based measurement, advertisers can more accurately pinpoint value across all video channels.
News categories: SpotX, Kristen Williams, Patrick Doyle, Michael Parent, Advertising, Big Data, Digital TV, Streaming, Worldwide

Tru Optik partners with NinthDecimal for location-based OTT ad targeting
Apr 19, 2017 – Tru Optik has announced a partnership with NinthDecimal, the marketing platform powered by location data, that will allow marketers to leverage consumers’ physical-world shopping, dining and lifestyle behaviors for OTT television ad targeting and campaign performance assessment.
News categories: Tru Optik, NinthDecimal, Michelle Swanston, Brian Slitt, Advertising, Big Data, Digital TV, Streaming, USA