Digital TV News: SXSW

Roku and Best Buy announce advertising and retail relationship
Mar 10, 2023 – Best Buy (NYSE:BBY) is partnering with Roku (Nasdaq:ROKU) to provide its first-party data for targeting and measurement. Best Buy will also give shoppers exclusive access to Roku-branded TVs.
News categories: Roku, Best Buy, Julian Mintz, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA

holoride in-car entertainment platform launches on select Audi models
Nov 2, 2022 – holoride has announced the release of its platform for select Audi vehicles in Germany from mid-November. The add-on package provides a variety of games and apps that all use live ride info to bring content to life in a new media paradigm.
News categories: holoride, Audi, Nils Wollny, Giorgio Delucchi, Digital TV, Germany, In-Car, Metaverse

holoride brings XR experiences to Audi vehicles
Mar 12, 2022 – Beginning in June 2022, Audi will make holoride extended reality (XR) experiences available through its vehicles' MIB 3 infotainment system, opening up a new level of immersion in entertainment, educational, gaming, and well-being content.
News categories: holoride, Audi, Digital TV, In-Car, Metaverse, Worldwide

SpringServe powering video advertising on SXSW TV apps
Mar 2, 2022 – SpringServe has announced a collaboration with SXSW to power inventory on their VOD content, both online and on the SXSW TV apps. SpringServe’s technology helps publishers streamline their monetization to capture the full value of their inventory.
News categories: SpringServe, SXSW, Joe Hirsch, Justin Bankston, Advertising, Apps, Digital TV, Streaming, Worldwide

Brightcove adds Cloud Playout feature
Feb 9, 2021 – Brightcove (NASDAQ: BCOV) has launched Brightcove Cloud Playout. The feature enables users to program a scheduled playout of both on-demand video assets and live footage or events into a single stream.
News categories: Brightcove, Namita Dhallan, Mike Zagari, Parikshit Dar, Content Distribution, Digital TV, Streaming, Worldwide