Digital TV News: Silverpush
Blue Ant Media partners with IRIS.TV for contextual advertising
Aug 29, 2023 – Blue Ant Media is partnering with IRIS.TV to enable video-level contextual advertising across the company’s portfolio of global free-streaming channels.
News categories:
Blue Ant Media, IRIS.TV, Jamie Schouela, Steve Reich, Advertising, Big Data, Digital TV, Streaming, Worldwide
IRIS.TV and GroupM partner on content IDs
Aug 3, 2023 – IRIS.TV has partnered with GroupM to use the IRIS_ID content identifier as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners.
News categories:
IRIS.TV, GroupM, Field Garthwaite, Kevin Sheehan, Advertising, Big Data, Digital TV, Streaming, Worldwide
Silverpush acquires Vidgyor
Jul 11, 2023 – Silverpush has announced the acquisition of Vidgyor. Vidgyor's ad-insertion technology enables the replacement of broadcast ads with targeted video ads on streaming platforms.
News categories:
Vidgyor, Silverpush, Mahaboob Khan, Hitesh Chawla, Advertising, Digital TV, India, MandA, Streaming, Worldwide
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