Digital TV News: TDG

58 million U.S. broadband households to be MVPD-free by 2025
Oct 14, 2020 – According to The Diffusion Group, by 2025 more than half of U.S. broadband households will live without an MVPD service. During this time, pay-TV services will lose 36% of their 2020 subscriber base.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, USA

23% of U.S. vMVPD subscribers also use a legacy pay TV service
Jun 10, 2020 – Research from TDG finds that nearly one-fourth of virtual pay TV (vMVPD) households in the U.S. also subscribe to a traditional pay-TV service. Dual-service use peaked at 37% of vMVPD subscribers in 2018.
News categories: TDG, Michael Greeson, Digital TV, Market Research, USA

U.S. pay-TV on-demand services boosted by stay-at-home directives
May 14, 2020 – According to The Diffusion Group (TDG), six in ten U.S adult broadband users who use pay-TV on-demand services have increased viewing as a result of COVID-19-related stay-at-home directives, with 19% reporting a significant increase.
News categories: The Diffusion Group, Michael Greeson, COVID-19, Digital TV, Market Research, USA

Third of Netflix subscribers might switch to a cheaper, ad-supported tier
Jul 9, 2019 – There has been speculation that Netflix will introduce an ad-based tier. According to TDG, a third of Netflix users would consider changing to such a less-expensive option, with more than half of those moderately likely to or definitely would switch.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

TDG: Disney+ likely to be well received
Mar 13, 2019 – New research from The Diffusion Group (TDG) finds that Disney’s upcoming direct-to-consumer (DTC) subscription service, Disney+, will likely to see solid interest — assuming it comes to market at the right price.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

TDG research shows sensitivity of Netflix subscribers to price rises
Jan 16, 2019 – Research from The Diffusion Group (TDG) finds that, while subscriber reaction to Netflix’s recent price increase varies relative to degree, even minor variations may have significant implications.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

Roku Users less likely to subscribe to legacy Pay-TV
Oct 23, 2018 – It is a fact that the use of dedicated streaming devices is correlated with lower uptake of traditional pay-TV services. However, research from The Diffusion Group finds that one brand is particularly detrimental to legacy interests: Roku.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

Simpli.fi launches addressable CTV and OTT advertising solution
Oct 23, 2018 – Simpli.fi has announced an expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for OTT and Connected TV inventory.
News categories: Simpli.fi, Frost Prioleau, Advertising, Digital TV, OTT, USA

eSports evolving from ‘Novelty’ to ‘Next Big Thing’
Sep 12, 2018 – According to The Diffusion Group (TDG), eSports has been silently exploding, out of the mainstream eye for years but now capturing the attention of companies throughout the interactive entertainment and gaming space.
News categories: The Diffusion Group, Patrick Perez, Digital TV, Market Research, USA, Worldwide