Digital TV News: The Trade Desk

Uplift in ad effectiveness on premium OTT versus mass streaming services
Jun 21, 2023 – AVIA has released research showing that both product recall and brand recall were significantly higher for the same ads when shown in a premium OTT environment over a mass environment.
News categories: Asia Video Industry Association, Milieu Insight, Louis Boswell, Advertising, Digital TV, Market Research, Streaming, Worldwide

DISH brings its linear TV to the digital ad marketplace
May 31, 2023 – DISH Media has launched DISH Connected, a solution that allows DISH TV's live linear inventory to be programmatically executed, delivering real-time, targeted ads to DISH set-top boxes.
News categories: DISH Media, Kevin Arrix, Matt McLeggon, Verna De Jesus, Advertising, Digital TV, Set Top Box, USA

Tubi announces new planning integrations and partnerships
Mar 23, 2023 – Tubi (NASDAQ: FOXA, FOX) has announced new planning tools and partnerships enabling brands to capitalize on Tubi's audience via enhanced forecasting, identity and currency options.
News categories: Tubi, Mark Rotblat, Advertising, Big Data, Digital TV, Streaming, USA

NBCUniversal extends capabilities of One Platform technology stack
Feb 8, 2023 – NBCUniversal (NBCU) has unveiled expanded capabilities for its One Platform technology stack. NBCU is partnering industrywide to build an automated, interactive, and transparent future for fans, storytellers and marketers.
News categories: NBCUniversal, Steve Wozniak, Advertising, Big Data, Digital TV, USA, Worldwide

Streaming dominates UK television landscape
Sep 23, 2022 – Streaming is more popular than ever among all age groups, reaching 73% of Brits, according to research by The Trade Desk. The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group.
News categories: The Trade Desk, Dave Castell, Digital TV, Market Research, UK

Disney Advertising expands deal with The Trade Desk
Jul 12, 2022 – Disney Advertising and The Trade Desk have reached an agreement to enable the integration of Disney's Audience Graph with the open-source identity framework, Unified ID 2.0, within a secure environment.
News categories: The Trade Desk, Rita Ferro, Tim Sims, Aaron LaBerge, Advertising, Big Data, Digital TV, Worldwide

iQIYI implements Unified ID 2.0 identity framework
Jul 4, 2022 – The Trade Desk (NASDAQ: TTD) has announced that iQIYI (NASDAQ: IQ) has implemented Unified ID 2.0 on its international service. The new identifier works in most omnichannel environments, including OTT and CTV.
News categories: The Trade Desk, iQIYI, Doug Choy, Frankie Fu, Advertising, Big Data, Digital TV, Streaming, Worldwide

More than one in three viewers in Southeast Asia stream OTT
Feb 28, 2022 – A third (34%) of Southeast Asian viewers are now streaming over-the-top (OTT), according to a new study by The Trade Desk (NASDAQ: TTD). The research also shows that the region welcomed 20 million new OTT viewers in the past year.
News categories: The Trade Desk, Mitch Waters, Asia, Digital TV, Market Research, Streaming

OTT players in SE Asia announce support for Unified ID 2.0
Dec 9, 2021 – The Trade Desk (NASDAQ: TTD) has announced that the Unified ID 2.0 initiative has expanded into SE Asia with its adoption by leading OTT platforms in the region. Unified ID 2.0 is a privacy-conscious identifier built from hashed and encrypted email addresses.
News categories: The Trade Desk, Bihao Pan, Advertising, Asia, Big Data, Digital TV, Streaming