Digital TV News: comScore
OTTera integrated into the IRIS.TV video data ecosystem
Jul 29, 2021 – IRIS.TV has added OTTera to its video data ecosystem. OTTera CTV content will now be contextually segmented by leading data providers including Oracle Advertising, Comscore, GumGum, ZEFR, Kerv Interactive and Advanced Contextual.
News categories:
IRIS.TV, OTTera, Field Garthwaite, Stephen L. Hodge, Advertising, Big Data, Digital TV, Streaming, Worldwide
Comscore provides audience measurement currency to Spectrum Reach
Jul 21, 2021 – Comscore (NASDAQ: SCOR) and Spectrum Reach have announced that Spectrum Reach is transitioning to the use of Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region.
News categories:
Comscore, Spectrum Reach, Beth Plummer, John Paul Strong, Advertising, Big Data, Digital TV, USA
ANA partners with Comscore to assess Virtual People ID
Jun 24, 2021 – The ANA has announced that it is partnering with Comscore to conduct a preliminary test as part of its efforts to develop a privacy-preserving cross-media measurement solution for marketers.
News categories:
Association of National Advertisers, Comscore, Bill Tucker, Bill Livek, Advertising, Big Data, Digital TV, USA
WarnerMedia trials national addressable TV with Comscore
Jun 9, 2021 – WarnerMedia is the first to formally participate in Comscore’s National Addressable TV programmer trials. Starting in late 2020, WarnerMedia executed campaigns across multiple MVPD platforms, with measurement powered by Comscore (NASDAQ: SCOR).
News categories:
Comscore, WarnerMedia, David Algranati, JP Colaco, Advertising, Digital TV, USA
UK broadcasters launch ad campaign measurement tool
Jun 9, 2021 – Sky, ITV and Channel 4 are working together to launch CFlight, an advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK.
News categories:
Sky Media, ITV, Channel 4, NBCUniversal, Tim Pearson, Kelly Williams, Veriça Djurdjevic, Kelly Abcarian, Advertising, Digital TV, UK
Comscore wins back local TV measurement at Capitol Broadcasting
Jun 7, 2021 – Comscore (Nasdaq: SCOR) has announced an agreement to provide Capitol Broadcasting with local TV measurement, including for WRAL & WRAZ in Raleigh, NC.
News categories:
Comscore, Capitol Broadcasting, Steve Walsh, Joel Davis, Advertising, Big Data, Digital TV, USA
ViacomCBS renews TV measurement deal with Comscore
Apr 27, 2021 – Comscore (NASDAQ: SCOR) has announced an expanded renewal agreement to provide ViacomCBS (NASDAQ: VIAC; VIACA) with Comscore’s National TV measurement currency for its portfolio of news, entertainment and sports networks.
News categories:
Comscore, ViacomCBS, Carol Hinnant, John Halley, Advertising, Big Data, Digital TV, USA
Comscore expands DISH Media agreement to include Sling TV
Apr 22, 2021 – Comscore (NASDAQ: SCOR) has extended its deal with DISH Media to include Sling TV. The agreement continues to include cross-platform measurement of advanced advertising and content via Comscore TV products.
News categories:
Comscore, DISH Media, Sling TV, Bill Livek, Kevin Arrix, Advertising, Big Data, Digital TV, USA
JW Player first with support for Open Measurement video ads
Apr 20, 2021 – JW Player has announced that its HTML5 video player is the first to support the Open Measurement Interface Definition (OMID). JW Player has updated its player to include the Open Measurement for Web Video SDK.
News categories:
JW Player, Michael Schwalb, Stefan Bergmeier, Nabil Moghib, Advertising, Digital TV, Germany, HTML5, Media Player, Streaming, Worldwide
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