Digital TV News: Beachfront
Beachfront and MadHive partner for OTT advertising audience analytics
Oct 18, 2018 – MadHive and Beachfront have announced a partnership that will integrate MadHive’s data management platform (DMP) into Beachfront’s offering to enrich and verify audience segments in real-time to power audience insights across Beachfront’s OTT ad inventory.
News categories:
MadHive, Beachfront, Adam Helfgott, Frank Sinton, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide
Tru Optik & Beachfront to power audience validated connected TV private marketplaces
Jul 26, 2018 – Tru Optik and Beachfront have announced a new partnership allowing publishers and device manufacturers to pre-segment and validate audience-based ad inventory at scale across OTT and connected TV.
News categories:
Tru Optik, Beachfront, Andre Swanston, Frank Sinton, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA
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