Digital TV News: Ben Antier

Unruly and Publica bring linear TV ad buying techniques to OTT/CTV
Nov 9, 2020 – Unruly has announced a deal with Publica that gives CTV and OTT publishers access to ad pod monetization and automated deal management tools. Unruly and Publica will enable publishers to provide advertisers with similar buying techniques to linear TV.
News categories: Unruly, Publica, Kenneth Suh, Ben Antier, Advertising, Big Data, Digital TV, USA