Digital TV News: Carol Hinnant
Discovery and Comscore partner on measurement, targeting and segmentation
Oct 28, 2019 – Discovery (Nasdaq: DISCA, DISCB, DISK) and Comscore have announced a number of agreements for the use of Comscore’s audience measurement and consumer insights tools, as well as for partnership to create the next generation of measurement capabilities.
News categories:
Comscore, Discovery, Carol Hinnant, Keith Kazerman, Advertising, Big Data, Digital TV, USA, Worldwide
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