Digital TV News: Chris Maccaro
Spectrum Reach taps Beachfront for programmatic monetization of convergent TV
Jun 7, 2023 – Spectrum Reach (NASDAQ:CHTR) and Beachfront have partnered enabling Spectrum Reach to serve programmatic ads across traditional set-top box TV, CTV and online video platforms in a privacy-focused manner.
News categories:
Beachfront, Spectrum Reach, Chris Maccaro, Rob Klippel, Advertising, Cable TV, Digital TV, Set Top Box, Streaming, USA
More TV programmers tap Beachfront and Canoe to optimize ad revenues
Oct 6, 2022 – Beachfront and Canoe Ventures have announced that a growing list of TV programmers are adopting Beachfront's unified ad serving technology alongside Canoe's Service Assurance offering.
News categories:
Beachfront, Canoe Ventures, Chris Maccaro, Mark Shepard, John Fant, Adam Mimnagh, Stevan Levy, Advertising, Digital TV, USA
DISH Media partners with SeaChange and Beachfront on linear programmatic
Sep 12, 2022 – DISH Media (NASDAQ: DISH) has announced a solution enabling advertisers to access linear TV inventory through a real-time, programmatic buying model. National Linear Programmatic (NLP) will work across DISH TV's 7+ million households in the US.
News categories:
DISH Media, Beachfront, SeaChange, Viant, Kevin Arrix, Chris Maccaro, Chris Klimmer, Jonathan Ahuna, Advertising, Digital TV, USA
Beachfront and SeaChange launch programmatic ad solution for cable
Dec 14, 2020 – Beachfront and SeaChange (NASDAQ: SEAC) have partnered to enable real-time, programmatic monetization of linear spot, OTT and VOD ad inventory. The joint solution is already deployed in the U.S.
News categories:
SeaChange, Beachfront, Yossi Aloni, Chris Maccaro, Advertising, Cable TV, Digital TV, USA
Beachfront unlocks VOD ad inventory from networks in the Canoe ecosystem
Nov 12, 2020 – Beachfront has announced details of its work with Canoe. Agencies, brands and DSPs who use Beachfront can now access video-on-demand ad inventory from TV networks that play out across Canoe’s 38 million household MVPD footprint.
News categories:
Beachfront, Canoe, Chris Maccaro, Ed Knudson, Adam Helfgott, Advertising, Digital TV, USA
Amobee and Beachfront make STB VOD ad inventory programmatic
Apr 13, 2020 – Amobee has announced a partnership with Beachfront to offer media buyers Beachfront’s solution that unlocks MVPD and broadcast network’s STB VOD inventory for programmatic activation through the Amobee platform.
News categories:
Amobee, Beachfront, Bryan Everett, Chris Maccaro, Advertising, Big Data, Digital TV, Set Top Box, USA
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