Digital TV News: Comcast Advertising

Xumo teams up with Target to offer Hisense Xumo TVs
Nov 4, 2024 – Xumo has teamed up with Target to offer Hisense Xumo TVs, launching in U.S. stores and online next week. They will be available in 55” and 65” models and be priced at $249.99 and $359.99 respectively.
News categories: Xumo, Hisense, Target, Stephanie Cassi, Craig Gunther, Digital TV, Smart TV, TV OS, USA

CIMM to assess case for universal content watermarking in the U.S.
Oct 8, 2024 – The CIMM has announced an initiative to assess the role that universal watermarking on TV platforms could play in supporting improved measurement of content and advertising in the US market.
News categories: CIMM, XR Extreme Reach, Jon Watts, Kevin O’Reilly, Irwin Gotlieb, Advertising, Big Data, Content Identification, Digital TV, USA

Comcast releases research on how viewers discover new TV content
May 1, 2024 – Comcast Advertising has released a report analyzing trends in how consumers navigate and discover TV content across traditional and streaming in the U.S. and Europe.
News categories: Comcast Advertising, Travis Flood, Marcien Jencke, Digital TV, Europe, Market Research, USA, UX

FreeWheel and OrkaTV bring FAST channel access to advertisers
Nov 30, 2023 – FreeWheel and OrkaTV have partnered to provide advertisers working with FreeWheel with access to more than 3,500 FAST channels available through OrkaTV's streaming TV marketplace.
News categories: FreeWheel, OrkaTV, Emily Bromley, Mike Woods, Advertising, Digital TV, Streaming, Worldwide

Go Addressable becomes industry trade body
Nov 21, 2023 – Go Addressable has been incorporated as a non-profit trade organization, comprising a4 Advertising, Spectrum Reach, Comcast Advertising, DIRECTV Advertising, DISH Media and Paramount Advertising.
News categories: Go Addressable, Paramount, Larry Allen, Maribel Becker, Advertising, Digital TV, USA

84% of U.S. advertisers to increase FAST investments in 2024
Nov 8, 2023 – Xumo and Comcast Advertising have released a report exploring the growing usage of FAST among advertisers and consumers in the U.S., and the role it is playing in multiscreen TV advertising plans.
News categories: Comcast Advertising, Xumo, Marcien Jenckes, Megan Halscheid, Advertising, Digital TV, Market Research, Streaming, USA

Nielsen renews audience data license deal with Comcast
Jul 20, 2023 – Nielsen has agreed a license renewal with Comcast that will expand its use of Comcast's return path data (RPD) in its national and local TV and cross-media measurement services.
News categories: Nielsen, Comcast, Karthik Rao, Marcien Jenckes, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

Comcast Advertising report reveals how F.A.S.T. is changing the TV advertising landscape
Jul 21, 2022 – Comcast Advertising has released a report highlighting the rise of free ad-supported streaming TV (F.A.S.T.) and its value to advertisers today as a complement to traditional TV and streaming advertising plans.
News categories: Comcast Advertising, James Rooke, Amanda Garcia, Advertising, Digital TV, Market Research, Streaming, USA

Comcast Advertising finds optimal ad balance between TV and streaming
Jun 9, 2022 – Comcast Advertising has released a report providing a view into the current advertising landscape from the perspective of viewers, buyers and then sellers – culminating in a recommendation for the optimal balance of TV and streaming advertising.
News categories: Comcast Advertising, FreeWheel, Effectv, Marcien Jenckes, Mark McKee, James Rooke, Advertising, Digital TV, Market Research, USA