Digital TV News: DIRECTV

More than 11 million addressable TVs for VIZIO in the U.S.
Jun 9, 2021 – VIZIO (NYSE: VZIO) now has more than 11.2 million addressable TVs in the U.S. capable of frame-accurate dynamic ad insertion, representing a significant milestone for the addressable advertising consortium, Project OAR.
News categories: VIZIO, Adam Gaynor, Kristine Bayles, Darren Sherriff, JP Colaco, Steve Silvestri, Advertising, Digital TV, Smart TV, Streaming, USA

WarnerMedia trials national addressable TV with Comscore
Jun 9, 2021 – WarnerMedia is the first to formally participate in Comscore’s National Addressable TV programmer trials. Starting in late 2020, WarnerMedia executed campaigns across multiple MVPD platforms, with measurement powered by Comscore (NASDAQ: SCOR).
News categories: Comscore, WarnerMedia, David Algranati, JP Colaco, Advertising, Digital TV, USA

HBO Max to be available in Latin America & the Caribbean from June 29th
May 26, 2021 – HBO Max has announced that it will be available in 39 territories in Latin America and the Caribbean starting on June 29th. HBO Max will offer two subscription plans, starting from US$3 per month.
News categories: HBO Max, Johannes Larcher, Luis Durán, Caribbean, Digital TV, Latin America, Streaming

Major U.S. pay TV providers lost 1,895,000 subscribers in 1Q 2021
May 19, 2021 – Leichtman Research Group (LRG) hasfound that the largest pay-TV providers in the U.S. lost about 1,895,000 net video subscribers in 1Q 2021, compared to a pro forma net loss of about 1,955,000 in 1Q 2020.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Subscribers, USA

AT&T premium TV down 620k; Vrio down 383k; HBO up 3.3M video subs in 1Q 2021
Apr 22, 2021 – AT&T (NYSE:T) has reported results for 1Q 2021. Total U.S. premium TV connections were down 620,000 in the quarter. Vrio in Latin America lost 383,000 subscribers. Global HBO Max and HBO subscribers grew by 3.3 million.
News categories: AT&T, Digital TV, IPTV, Latin America, Results, Satellite, Streaming, Subscribers, USA, Worldwide

CTA and NCTA extend STB energy efficiency agreement to 2025
Apr 6, 2021 – The Consumer Technology Association (CTA) and NCTA have announced an extension through 2025 of the Voluntary Agreement for Ongoing Improvement to the Energy Efficiency of Set-Top Boxes.
News categories: NCTA, Consumer Technology Association, Neal Goldberg, Doug Johnson, Noah Horowitz, Jennifer Amann, Digital TV, Set Top Box, USA

Locast brings free local TV streaming service to Portland, Oregon
Mar 17, 2021 – Locast is now delivering 39 local TV channels via the internet – for free – to residents living in the Portland market as well as the Washington cities of Vancouver, Longview, and Kelso. Portland is the 31st Locast market.
News categories: Locast, Digital TV, Streaming, USA

Ovation signs with Comscore for VOD audience measurement
Mar 11, 2021 – Comscore (Nasdaq: SCOR) has announced an agreement to provide Ovation, an American television network dedicated to art and culture, with video-on-demand (VOD) audience measurement.
News categories: Comscore, Ovation, Carol Hinnant, Liz Janneman, Big Data, Digital TV, USA

U.S. pay TV providers lost over 5 million subscribers in 2020
Mar 4, 2021 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 5,120,000 net video subscribers in 2020, compared to a pro forma net loss of about 4,795,000 in 2019.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA