Digital TV News: DIRECTV Advertising

73% of US advertisers now using addressable TV advertising
Aug 1, 2023 – Go Addressable and Advertiser Perceptions have released research showing that in the U.S. 73% of marketers are using addressable TV, compared to 63% when the study was conducted one year ago.
News categories: Go Addressable, Advertiser Perceptions, Dan Rosenfeld, Jen Soch, Advertising, Digital TV, Market Research, USA

Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories: Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide

DISH Media and DIRECTV Advertising simplify addressable TV for programmers
Apr 25, 2023 – DIRECTV Advertising and DISH Media have announced standardized solutions for programmer enablement, reducing the effort required to enable addressable advertising across multiple distributor footprints.
News categories: DISH Media, DIRECTV Advertising, Kevin Arrix, Matt Van Houten, Julian Zilberbrand, Advertising, Digital TV, USA

Yospace extends SSAI relationship with DIRECTV Advertising
Apr 11, 2023 – Yospace has helped DIRECTV Advertising to expand its digital video advertising offering as streaming TV audiences have grown and programmatic advertising has been adopted to maximize ROI.
News categories: Yospace, DIRECTV, Tim Sewell, Amy Leifer, Advertising, Digital TV, NABShow, USA

Yahoo partnership with DIRECTV Advertising expands to include STB data
Oct 17, 2022 – Yahoo has announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data. Yahoo is the only omnichannel DSP to have access to DIRECTV Advertising's STB data.
News categories: Yahoo, DIRECTV Advertising, Elizabeth Herbst-Brady, Amy Leifer, Advertising, Big Data, Digital TV, Satellite, Set Top Box, USA

Yahoo appointed DSP for DIRECTV Advertising's addressable inventory
Jun 20, 2022 – DIRECTV Advertising and Yahoo are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. The agreement enables interoperability between addressable TV and CTV in the U.S.
News categories: Yahoo, DIRECTV, Iván Markman, Amy Leifer, Advertising, Digital TV, IPTV, Satellite, Streaming, USA

DIRECTV Advertising selects Magnite for STB VOD programmatic ad automation
Jun 14, 2022 – Magnite (NASDAQ: MGNI) has been selected to extend programmatic automation to DIRECTV's traditional TV inventory. The initial launch will focus on VOD, with the goal of DIRECTV enabling additional linear inventory programmatically within the next year.
News categories: Magnite, DIRECTV, Matt McLeggon, Matt Jamison, Advertising, Digital TV, Satellite, Set Top Box, USA