Digital TV News: Dan Hess
comScore cross-platform video advertising measurement beta goes live
Sep 27, 2018 – comScore (NASDAQ: SCOR) has announced the beta release of comScore Campaign Ratings, its cross-platform video advertising measurement solution. The solution provides media buyers and sellers with an unduplicated view of video ad campaign delivery across linear TV, OTT, desktop and mobile platforms.
News categories:
comScore, Dan Hess, Bryan Wiener, Advertising, USA
comScore adds Advanced Audiences to its digital audience measurement solution
May 1, 2018 – comScore has announced the addition of new Advanced Audience segments to its digital audience measurement solution. The initial release of Advanced Audiences in Media Metrix Multi-Platform includes IAB Digital Interests. Future releases will include OTT and linear TV viewing segments.
News categories:
comScore, Dan Hess, Advertising, Big Data, USA
comScore launches OTT and gaming audience segments
Feb 6, 2018 – comScore has announced that it has expanded its Activation solution to incorporate console gaming and OTT audience segments. The segments help marketers and media companies target these consumers with tailored messages based on their streaming and gaming intensity.
News categories:
comScore, Dan Hess, Michael Schoen, Advertising, Big Data, Digital TV, Games Console, OTT, USA
Activation Suite creates ad targets from comScore behavioral data
Sep 27, 2017 – comScore has announced the launch of Activation. With Activation, clients use the data from comScore’s planning and measurement products to create scalable audience segments, which are easily deployed in client-owned or third-party advertising platforms.
News categories:
comScore, Dan Hess, Advertising, Big Data, USA
comScore demographics available through the Tru Optik OTT Marketing Cloud
Jul 24, 2017 – Tru Optik and comScore have announced a collaboration to improve in-target performance for OTT advertisers and publishers. Clients can now use comScore demographics to inform campaign activation through the Tru Optik OTT Marketing Cloud.
News categories:
Tru Optik, comScore, David Wiesenfeld, Dan Hess, Advertising, Big Data, Digital TV, OTT, USA
comScore introduces Connected Home consumer interaction measurement
Mar 9, 2017 – comScore has announced comScore Connected Home. Connected Home delivers insight into usage of products including computers, mobile phones, tablets, streaming sticks, smart TVs, Internet of Things (IoT) devices and more.
News categories:
comScore, Dan Hess, Big Data, Digital TV, Market Research, Mobile, Smart Home, USA
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