Digital TV News: Eleni Marouli
Revenue from online advertising to overtake TV
Dec 30, 2016 – Big brand budgets and quadrennial events such as the Olympics, European Football Championship and US Presidential Election will drive 2016’s global advertising revenue growth to $532 billion, according to IHS Markit (Nasdaq: INFO).
News categories:
IHS Markit, Eleni Marouli, Advertising, Digital TV, Market Research, Worldwide
Online video revenue booming in Europe
Sep 16, 2015 – A new study from IHS (NYSE: IHS) and SpotX has found that revenue across Europe from online video jumped from €22 million in 2012 to €375 million in 2015. IHS forecasts that over half of all online video advertising revenue will be generated programmatically by 2020.
News categories:
IHS Inc, SpotX, Daniel Knapp, Eleni Marouli, Advertising, Digital TV, Europe, France, Germany, Italy, Market Research, OTT
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