Digital TV News: Eleni Marouli
Revenue from online advertising to overtake TV
Dec 30, 2016 – Big brand budgets and quadrennial events such as the Olympics, European Football Championship and US Presidential Election will drive 2016’s global advertising revenue growth to $532 billion, according to IHS Markit (Nasdaq: INFO).
News categories:
IHS Markit, Eleni Marouli, Advertising, Digital TV, Market Research, Worldwide
Online video revenue booming in Europe
Sep 16, 2015 – A new study from IHS (NYSE: IHS) and SpotX has found that revenue across Europe from online video jumped from €22 million in 2012 to €375 million in 2015. IHS forecasts that over half of all online video advertising revenue will be generated programmatically by 2020.
News categories:
IHS Inc, SpotX, Daniel Knapp, Eleni Marouli, Advertising, Digital TV, Europe, France, Germany, Italy, Market Research, Streaming
Latest News
- Larger-sized TVs to drive 8% growth in display area demand
- DASH Industry Forum (DASH-IF) becomes part of the SVTA
- Sky Stream to launch in Germany on July 31st
- Bitcentral ViewNexa integrates Pixalate Analytics
- Canal+ could be listed on the London Stock Exchange
- OKAST and Bouygues Telecom launch app for tourists in France
- towerCast deploys ENENSYS DVB-SIS for UHD DTT broadcasting
- LG adds Disney+ to its Automotive Content Platform
- Ofcom releases Communications Market 2024 report
- SES selects Ateme technology for sports broadcasting
- Perifery launches AI+ 2.0 to revitalize and monetize media content
- TMT Insights adds ThinkAnalytics to operational management platform
- Prime develops Android TV stick for sooka in Malaysia
- Foxtel selects Watching That to monitor ad-supported streaming
- In the US, time spent streaming surged to over 40% in June
- Bedrock releases M6+ on Apple Vision Pro in France
- Sunn Stream chooses Brightcove for new streaming service
- Anghami selects Bitmovin VOD encoder
- Global E&M revenues projected to hit $3.4 trillion in 2028
- Italy approves regulation defining icon for DTT devices