Digital TV News: Graham Swallow
Comscore adds CTV measurement to video metrics platform in Europe
Jun 6, 2022 – Comscore (NASDAQ: SCOR) has added CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Spain and the UK. The report will also be included in June for Italy, and for France and Germany in July 2022.
News categories:
Comscore, Joris Goossens, Graham Swallow, Advertising, Digital TV, France, Germany, Italy, Spain, Streaming, UK
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