Digital TV News: Graham Swallow
Comscore adds CTV measurement to video metrics platform in Europe
Jun 6, 2022 – Comscore (NASDAQ: SCOR) has added CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Spain and the UK. The report will also be included in June for Italy, and for France and Germany in July 2022.
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Comscore, Joris Goossens, Graham Swallow, Advertising, Digital TV, France, Germany, Italy, Spain, Streaming, UK
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