Digital TV News: Leichtman Research

Major U.S. pay TV providers lost around 650,000 subscribers in 3Q 2021
Nov 18, 2021 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. – representing about 93% of the market – lost about 650,000 net video subscribers in 3Q 2021, compared to a pro forma net loss of about 90,000 in 3Q 2020.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

71% of U.S. TV households have a live pay TV service
Oct 26, 2021 – Consumer research from Leichtman Research Group, Inc. (LRG) finds that 71% of TV households in the U.S. have some form of pay TV service, down from 82% in 2016, 87% in 2011, and 86% in 2006.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, USA

Share of U.S. households with a top SVOD service steady at 78%
Aug 31, 2021 – Research from Leichtman Research Group (LRG) finds that 78% of all U.S. households have an SVOD service from Netflix, Amazon Prime, and/or Hulu – compared to 78% in 2020, 74% in 2019, and 59% in 2016.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

Major U.S. pay TV providers lost ~1,230,000 subscribers in 2Q 2021
Aug 17, 2021 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 1,230,000 net video subscribers in 2Q 2021, compared to a pro forma net loss of about 1,505,000 in 2Q 2020.
News categories: Leichtman Research, Bruce Leichtman, Broadband, Cable TV, Digital TV, Satellite, Streaming, Subscribers, USA

39% of U.S. adults watch video on connected TV devices daily
Jun 4, 2021 – Research from Leichtman Research Group (LRG) finds that 39% of adults in U.S. TV households watch video on a TV via a connected device daily – compared to 40% in 2020, 31% in 2019, 19% in 2016, and 3% in 2011.
News categories: Leichtman Research, Bruce Leichtman, Blu-ray, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA

Major U.S. pay TV providers lost 1,895,000 subscribers in 1Q 2021
May 19, 2021 – Leichtman Research Group (LRG) hasfound that the largest pay-TV providers in the U.S. lost about 1,895,000 net video subscribers in 1Q 2021, compared to a pro forma net loss of about 1,955,000 in 1Q 2020.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Subscribers, USA

$18 million of Series B funding for IRIS.TV
Apr 7, 2021 – IRIS.TV has completed an $18 million Series B funding round. The investment will enable IRIS.TV to accelerate the growth of its video data platform, and API tools that enable video-level data targeting for CTV and online video.
News categories: IRIS.TV, Intel Capital, Field Garthwaite, Richie Hyden, Marcelino Ford-Livene, Advertising, Big Data, Digital TV, Venture Capital, Worldwide

27% of DTC streaming video services are shared in the U.S.
Apr 2, 2021 – Leichtman Research has found that 82% of U.S. households have at least one streaming video service, with 51% of households having three or more. However, not all of these services are being paid for directly by those who use them.
News categories: Leichtman Research, Bruce Leichtman, Content Protection, Digital TV, Market Research, Streaming, USA

U.S. pay TV providers lost over 5 million subscribers in 2020
Mar 4, 2021 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 5,120,000 net video subscribers in 2020, compared to a pro forma net loss of about 4,795,000 in 2019.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA