Digital TV News: Leichtman Research

46% of U.S. adults watch video via a connected TV device daily
Jun 3, 2022 – According to Leichtman Research Group (LRG), 87% of U.S. TV households have at least one internet-connected TV device including Smart TVs, streaming devices, video game systems and/or Blu-ray players, up from 80% in 2020.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

Major U.S. pay TV providers lost 1,956,000 subscribers in 1Q 2022
May 17, 2022 – Leichtman Research Group (LRG) has found that the largest pay TV providers in the U.S. lost about 1,955,000 net video subscribers in 1Q 2022, compared to a pro forma net loss of 1,910,000 in 1Q 2021, and 1,960,000 in 1Q 2020.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

33% of U.S. Netflix subscribers share the service
Mar 29, 2022 – Research from Leichtman Research Group (LRG) has found that 83% of U.S. households have at least one streaming video service from fifteen top DTC and SVOD services; including 67% of all households with Netflix.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

Major U.S. pay TV providers lost 4.7 million subscribers in 2021
Mar 8, 2022 – Leichtman Research Group (LRG) has found that the largest pay TV providers in the U.S. lost about 4,690,000 net video subscribers in 2021, compared to a pro forma net loss of about 4,870,000 in 2020.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

87% of U.S. households have an internet service at home
Dec 28, 2021 – Research from Leichtman Research Group (LRG) has found that 87% of U.S. households get an internet service at home, compared to 83% in 2016 and 69% in 2006. 60% of those internet homes watch video online daily.
News categories: Leichtman Research, Bruce Leichtman, Broadband, Digital TV, Market Research, USA

Major U.S. pay TV providers lost around 650,000 subscribers in 3Q 2021
Nov 18, 2021 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. – representing about 93% of the market – lost about 650,000 net video subscribers in 3Q 2021, compared to a pro forma net loss of about 90,000 in 3Q 2020.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

71% of U.S. TV households have a live pay TV service
Oct 26, 2021 – Consumer research from Leichtman Research Group, Inc. (LRG) finds that 71% of TV households in the U.S. have some form of pay TV service, down from 82% in 2016, 87% in 2011, and 86% in 2006.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, USA

Share of U.S. households with a top SVOD service steady at 78%
Aug 31, 2021 – Research from Leichtman Research Group (LRG) finds that 78% of all U.S. households have an SVOD service from Netflix, Amazon Prime, and/or Hulu – compared to 78% in 2020, 74% in 2019, and 59% in 2016.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

Major U.S. pay TV providers lost ~1,230,000 subscribers in 2Q 2021
Aug 17, 2021 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 1,230,000 net video subscribers in 2Q 2021, compared to a pro forma net loss of about 1,505,000 in 2Q 2020.
News categories: Leichtman Research, Bruce Leichtman, Broadband, Cable TV, Digital TV, Satellite, Streaming, Subscribers, USA