Digital TV News: Leichtman Research

US: 44% with a vMVPD switched from a traditional pay TV service
Apr 3, 2020 – The Leichtman Research Group (LRG) has found that, of U.S. households that currently have a live streaming vMVPD pay-TV service, 44% switched directly from a traditional pay-TV service, and 26% also have a traditional service.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, OTT, USA

Major U.S. pay TV providers lost nearly 5 million subscribers in 2019
Mar 3, 2020 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 4,915,000 net video subscribers in 2019, compared to a pro forma loss of about 1,585,000 subscribers in 2018.
News categories: Leichtman Research Group, Bruce Leichtman, Cable TV, Digital TV, IPTV, OTT, Satellite, Subscribers, USA

Major U.S. pay-TV providers lost 1.74 million subscribers in 3Q 2019
Nov 13, 2019 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. – representing about 93% of the market – lost about 1,740,000 net video subscribers in 3Q 2019, compared to a pro forma net loss of about 975,000 subscribers in 3Q 2018.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, OTT, Satellite, Subscribers, USA

U.S. pay TV household penetration down to 75%
Nov 5, 2019 – Research from Leichtman Research Group (LRG) finds that 75% of TV households in the U.S. subscribe to some form of live pay-TV service. The percentage of TV households that subscribe is down from 84% in 2014, 87% in 2009, and 81% in 2004.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, USA

74% of U.S. households have an SVOD service
Aug 28, 2019 – Leichtman Research Group (LRG) has found that 74% of all U.S. households now have a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu – up from 64% in 2017, and 52% in 2015.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, OTT, USA

Major U.S. pay-TV providers lost ~1.53 million subscribers in 2Q 2019
Aug 12, 2019 – According to the Leichtman Research Group (LRG), the largest pay-TV providers in the U.S. lost about 1,530,000 net video subscribers in 2Q 2019, compared to a pro forma net loss of about 420,000 subscribers in 2Q 2018.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, OTT, Satellite, Subscribers, USA

31% of U.S. adults watch video via a connected TV device daily
May 31, 2019 – Research from Leichtman Research Group (LRG) finds that 74% of U.S. TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices, connected video game systems, and/or connected Blu-ray players.
News categories: Leichtman Research, Bruce Leichtman, Blu-ray, Digital TV, Games Console, Market Research, OTT, Set Top Box, Smart TV, USA

Major U.S. pay TV providers lost ~1,325,000 subscribers in 1Q 2019
May 14, 2019 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 1,325,000 net video subscribers in 1Q 2019, compared to a pro forma net loss of about 305,000 subscribers in 1Q 2018.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, OTT, Satellite, Subscribers, USA

16% of U.S. adults aged 18-44 have vMVPD-delivered pay TV
Mar 28, 2019 – According to Leichtman Research Group (LRG), 18-44 year-olds account for 71% of adults in the U.S. that have a live streaming vMVPD pay-TV service. Overall, 16% of adults ages 18-44 currently have a vMVPD service – compared to 6% of ages 45 and above.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, OTT, USA