Digital TV News: Lotame
Lotame brings audience intelligence to television & video
Sep 25, 2017 – Lotame has announced the launch of its aiTV suite of products focused on bringing greater audience intelligence to television and video. These offerings will live under Lotame's newly formed aiTV division.
News categories:
Lotame, Doug Pollack, Advertising, Big Data, Digital TV, USA
Tru Optik and Lotame partner on connected TV audience targeting
Jul 18, 2017 – Tru Optik has announced a global partnership with Lotame. Through the partnership, advertisers and publishers can access Lotame’s global, first-party data and audience segments through Tru Optik’s OTT Marketing Cloud.
News categories:
Lotame, Tru Optik, Ryan Reed, Andre Swanston, Advertising, Big Data, Digital TV, Streaming, Worldwide
PeerLogix Partners with Neustar to propel OTT audience segmentation
Jun 22, 2017 – PeerLogix (OTC PINK: LOGX) has announced a partnership with Neustar as a preferred data onboarding provider to expand PeerLogix's data distribution to data management and demand-side platforms.
News categories:
PeerLogix, Neustar, Ray Colwell, Julie Fleischer, Advertising, Big Data, Digital TV, Streaming, Worldwide
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