Digital TV News: Lukáš Hnilička
Hybrid tool targets viewers who did or did not watch linear TV spot ads
Jul 7, 2020 – Hybrid is launching a cloud-based tool to target TV viewers who did or did not watch linear TV spot advertising. Based on this, it is able to deliver appropriate advertising to addressable TV devices.
News categories:
Hybrid Company, Lukáš Hnilička, Václav Hradec, Advertising, Big Data, Czech Republic, Digital TV, Worldwide
Slovakia's Markíza monetises HbbTV with Hybrid Company
Dec 5, 2017 – Interactive commercial advertising via HbbTV technology has been fully employed on the Slovakia television market by Markíza Group. For the implementation, Markíza teamed up with Hybrid Company, a specialist in HbbTV monetization.
News categories:
Hybrid Company, Markíza Group, Lukáš Hnilička, Juraj Máťuš, Advertising, Digital TV, HbbTV, Set Top Box, Slovakia, Smart TV, UX
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