Digital TV News: Mark Rotblat
Tubi supports Unified ID 2.0 initiative
Jun 22, 2021 – Tubi has announced that it will be the first CTV publisher to implement Unified ID 2.0, the new industry-wide approach to internet identity that preserves the value of relevant advertising across digital ecosystems.
News categories:
Tubi, Mark Rotblat, Tim Sims, Advertising, Big Data, Digital TV, USA
Tubi personalises the user experience with TransUnion
Apr 15, 2020 – Tubi has partnered with TransUnion (NYSE:TRU) to augment its viewing behavior analytics with data from TransUnion, enabling Tubi to deliver curated content and viewer experiences bbased on an enriched view of individuals and households.
News categories:
TransUnion, Tubi, Matt Spiegel, Mark Rotblat, Big Data, Digital TV, Streaming, UX, Worldwide
Xandr Community brings together advertisers, publishers, and consumers
May 14, 2019 – Xandr, AT&T's advertising and analytics company, has announced the formation of Community, a curated marketplace of publishers that enables advertisers to reach their audiences at scale in a brand-safe, privacy-protected, premium video environment.
News categories:
Xandr, Brian Lesser, Donna Speciale, Henry Embleton, Mark Rotblat, Reed Barker, Advertising, Big Data, Digital TV, USA
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