Digital TV News: Mark Rotblat
Tubi expands relationship with Nielsen
Apr 29, 2022 – Tubi has announced that it's working on an expansion of its current integration with Nielsen that will allow for enhanced and comprehensive measurement through Nielsen’s Digital Ad Ratings (DAR) product.
News categories:
Tubi, Nielsen, Mark Rotblat, Ameneh Atai, Advertising, Big Data, Digital TV, Streaming, USA
Yahoo and Tubi partner to streamline CTV ad buying
Oct 7, 2021 – Yahoo has expanded its partnership with Tubi. Building on their SSP relationship, the expansion offers Yahoo DSP advertisers direct access to Tubi's AVOD content library, making it easier to plan and buy CTV.
News categories:
Yahoo, Tubi, Iván Markman, Mark Rotblat, Lisa Herdman, Jacob Lustig, Advertising, Digital TV, Streaming, USA
Tubi supports Unified ID 2.0 initiative
Jun 22, 2021 – Tubi has announced that it will be the first CTV publisher to implement Unified ID 2.0, the new industry-wide approach to internet identity that preserves the value of relevant advertising across digital ecosystems.
News categories:
Tubi, Mark Rotblat, Tim Sims, Advertising, Big Data, Digital TV, USA
Tubi personalises the user experience with TransUnion
Apr 15, 2020 – Tubi has partnered with TransUnion (NYSE:TRU) to augment its viewing behavior analytics with data from TransUnion, enabling Tubi to deliver curated content and viewer experiences bbased on an enriched view of individuals and households.
News categories:
TransUnion, Tubi, Matt Spiegel, Mark Rotblat, Big Data, Digital TV, Streaming, UX, Worldwide
Xandr Community brings together advertisers, publishers, and consumers
May 14, 2019 – Xandr, AT&T's advertising and analytics company, has announced the formation of Community, a curated marketplace of publishers that enables advertisers to reach their audiences at scale in a brand-safe, privacy-protected, premium video environment.
News categories:
Xandr, Brian Lesser, Donna Speciale, Henry Embleton, Mark Rotblat, Reed Barker, Advertising, Big Data, Digital TV, USA
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