Digital TV News: Mary Vestewig

Extreme Reach releases 3Q 2020 Video Benchmarks Report
Dec 9, 2020 – Extreme Reach (ER) has released the findings of its Q3 2020 Benchmarks Report, which includes ad performance data for impressions served from its AdBridge platform to CTV, desktop, and mobile devices for July through September.
News categories: Extreme Reach, Mary Vestewig, Advertising, Big Data, COVID-19, Market Research, USA

COVID-19 effect on video ad performance and media consumption continued in Q2
Aug 19, 2020 – As the pandemic continues, so does its impact on the video advertising ecosystem, shows a report from Extreme Reach. Following a drop in Q1, the share of video impressions served to connected TV platforms in the U.S. rose to 40% in Q2.
News categories: Extreme Reach, Mary Vestewig, Advertising, Big Data, COVID-19, Digital TV, Market Research, OTT, USA

CTV share of video ad impressions drops to lowest point in 2 years at Extreme Reach
May 13, 2020 – Video ad impressions on connected TV (CTV) platforms dropped to 37 percent of all ad impressions in Q1 2020, a decline of over 21 percent from Q4 2019, reveals the latest Video Benchmarks Report from Extreme Reach (ER).
News categories: Extreme Reach, Mary Vestewig, Advertising, COVID-19, Digital TV, Market Research, USA

Video ad impressions on U.S. CTV triple in two years
Feb 26, 2020 – In just two years, connected TV (CTV) platforms have reshaped the digital video advertising landscape, according to Extreme Reach (ER). 49% of all video ad impressions were served to CTV platforms in 2019 - more than triple the 16% served in 2017.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, OTT, USA

More than 50% of video ad impressions served by Extreme Reach now on CTV
Oct 2, 2019 – Connected TV (CTV) has established itself as a brand building essential that is clearly here to stay. It now accounts for a full 50% of all video ad impressions – twice that of mobile – according to the latest Video Benchmarks report from Extreme Reach (ER).
News categories: Extreme Reach, James Shears, Mary Vestewig, Advertising, Digital TV, Market Research, OTT, USA

49% of U.S. video ad impressions going to connected TV
Jun 26, 2019 – With impressions increasing nearly 60% Y-o-Y, connected TV advertising now accounts for nearly half of impressions served in the U.S. according to Extreme Reach, highlighting the massive impact of CTV on multiple aspects of digital advertising.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, OTT, USA

Extreme Reach releases 2018 Q4 Video Advertising Benchmarks report
Feb 21, 2019 – Extreme Reach has released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV) platforms on the advertising industry.
News categories: Extreme Reach, Mary Vestewig, Matt Timothy, Advertising, Digital TV, OTT, Set Top Box, USA

Connected TV poised to transform digital advertising
Oct 31, 2018 – Extreme Reach has released its Q3 2018 Video Advertising Benchmarks based on metrics from its third-party video ad server. The report offers brands and agencies up-to-date insights based on key performance metrics.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, OTT, USA

Extreme Reach report shows growing opportunity for advertising on CTV/OTT
Aug 1, 2018 – Extreme Reach has released its Q2 2018 Video Advertising Benchmarks Report. The most recent analysis of data on click-through, completion and viewability rates as well as bot traffic and time spent by device used showcases the growing opportunity of advertising on CTV/OTT platforms.
News categories: Extreme Reach, Mary Vestewig, Advertising, Big Data, Digital TV, OTT, USA