Digital TV News: Matt McLeggon
DIRECTV Advertising selects Magnite for STB VOD programmatic ad automation
Jun 14, 2022 – Magnite (NASDAQ: MGNI) has been selected to extend programmatic automation to DIRECTV's traditional TV inventory. The initial launch will focus on VOD, with the goal of DIRECTV enabling additional linear inventory programmatically within the next year.
News categories:
Magnite, DIRECTV, Matt McLeggon, Matt Jamison, Advertising, Digital TV, Satellite, Set Top Box, USA
SpotX unveils programmatic solutions for linear Addressable TV
Sep 22, 2020 – SpotX has announced programmatic solutions for linear addressable TV. The solutions are in part built in support Project OAR. SpotX is also powering programmatic executions within traditional STBs owned by MVPDs.
News categories:
SpotX, The Trade Desk, AMC Networks, Project OAR, Matt McLeggon, Jon Tabak, Evan Adlman, Adam Gaynor, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA
SpotX and clypd to integrate for linear TV and OTT
Apr 11, 2019 – SpotX and clypd have announced a plan to integrate their platforms. The collaboration allows for the unification of audience segment definitions across disparate channels, forecasting audience viewership, transactions, and reporting across linear TV and OTT.
News categories:
SpotX, clypd, MRI-Simmons, Matt McLeggon, Jason Burke, Joshua Pisano, Advertising, Big Data, Digital TV, USA, Worldwide
Latest News
- Xfinity Stream app launches on Apple TV 4K and Apple TV HD
- Tencent Video available in NetRange Smart TV app store
- Gibtelecom launches new TV platform with Netgem
- izzi adds anti-piracy and extended threat defense technologies from Verimatrix
- MEO deploys Velocix CDN and cloud-native VRM platforms
- AminoOS deployed to Vodafone Iceland’s legacy Samsung STBs
- Bhimavaram Community Network chooses Skyworth for 4K RDK IPTV set-tops
- Synaptics selects Allegro DVT VVC compliance streams
- NextGen TV launches in Shreveport, LA
- Sunrise deploys Media Distillery to enhance TV user experience
- Vewd brings in-vehicle streaming to Renesas R-Car automotive chipsets
- Omdia expects pay TV & online video subscriptions to pass 3 billion in 2027
- SeaChange Advanced Advertising Platform selected by Armstrong and BEAM
- U.S. streaming video consumers becoming more price sensitive
- SES-22 to launch on June 29th
- Euronews added to ZEASN's FAST service for smart TVs
- Orange to integrate DAZN sports in Spain
- BuyDRM to provide streaming security for Samsung TV Plus
- MEASAT-3d and GSAT-24 successfully placed into orbit
- Horizon Media to trial Comscore Local TV measurement data