Digital TV News: Michael Barrett
Magnite acquires CTV ad serving platform SpringServe
Jul 1, 2021 – Magnite (Nasdaq: MGNI) has acquired SpringServe. SpringServe's technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customized ad experiences, and advanced podding logic.
News categories:
Magnite, SpringServe, Michael Barrett, Joseph Hirsch, Christo Owen, Brian Hunt, Travis Hockersmith, Advertising, Digital TV, MandA, Streaming, USA
Magnite to acquire SpotX from RTL
Feb 5, 2021 – Magnite (Nasdaq: MGNI) has agreed to acquire SpotX from RTL Group for $1.17 billion. Together, the companies will create the largest independent CTV and video advertising platform in the programmatic marketplace.
News categories:
Magnite, SpotX, RTL Group, Michael Barrett, Mike Shehan, Thomas Rabe, Advertising, Digital TV, MandA, Worldwide
Rubicon Project and Telaria agree to combine
Dec 19, 2019 – Rubicon Project (NYSE:RUBI) and Telaria (NYSE: TLRA) have entered into a definitive agreement to combine in a stock-for-stock merger. The transaction will create the world's largest independent sell-side advertising platform, poised to capture growth in CTV.
News categories:
Telaria, Rubicon Project, Mark Zagorski, Michael Barrett, Advertising, Big Data, Digital TV, MandA, Streaming, USA, Worldwide
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