Digital TV News: Michael Schoen
Initiative to support development of addressable media in Europe launched
Dec 16, 2021 – Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute, have announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe.
News categories:
Project X Institute, Advertising, Big Data, Digital TV, Europe
Neustar and iSpot.tv unify TV and digital attribution
Apr 8, 2020 – Neustar is to make iSpot’s TV ad measurement data available within its management, attribution and analytics platforms, providing a granular and complete view of the full customer journey inclusive of linear, addressable, and OTT TV exposure.
News categories:
Neustar, iSpot.tv, Michael Schoen, Sean Muller, Advertising, Big Data, Worldwide
Neustar integrates TiVo TV viewership data into attribution models
Apr 25, 2019 – Neustar and TiVo (NASDAQ: TIVO) have announced that TiVo’s TV viewership data, which reaches across all 210 US DMAs and millions of households, will now be available in the Neustar Multi-Touch Attribution and Unified Marketing Analytics solutions.
News categories:
Neustar, TiVo Corp, Michael Schoen, Walt Horstman, Advertising, Big Data, Digital TV, Set Top Box, USA
comScore launches OTT and gaming audience segments
Feb 6, 2018 – comScore has announced that it has expanded its Activation solution to incorporate console gaming and OTT audience segments. The segments help marketers and media companies target these consumers with tailored messages based on their streaming and gaming intensity.
News categories:
comScore, Dan Hess, Michael Schoen, Advertising, Big Data, Digital TV, Gaming, Streaming, USA
Latest News
- Ateme enables 5G Broadcast transmission in the U.S.
- Amazon announces Fire TV product updates
- TCL adds Fire TV options to U.S television portfolio
- Another slow year expected for AR/VR headsets
- Intigral partners with DIAGNAL to enhance entertainment experiences
- Du chooses DataMiner monitoring for broadcast and teleport operations
- TSTT switches to Zappware's multi-screen client framework
- Allegro DVT launches video encoder IP for 4K/8K video
- AVOD revenues to hit $69 billion in 2029
- ZTE unveils updated Cloud PVP solution at IBC 2023
- Accedo brings AI-powered sports highlights to Accedo Launcher
- 76% of Nordic households now have an internet connected TV set
- TVMonaco chooses OKAST streaming platform
- DAZN Edge platform expands coverage in Europe with MainStreaming
- LG presents vision to become media and entertainment platform company
- UK PSBs developing broadband-delivered free TV service
- ZTE and Netgem collaborate on cloud gaming for Android TV
- Rokid shows portable Android TV device for AR glasses at IBC
- NPAW introduces Nokia-developed video probe at IBC 2023
- Eutelsat and ENENSYS show live DVB-NIP over 5G at IBC