Digital TV News: Michael Schoen
Neustar and iSpot.tv unify TV and digital attribution
Apr 8, 2020 – Neustar is to make iSpot’s TV ad measurement data available within its management, attribution and analytics platforms, providing a granular and complete view of the full customer journey inclusive of linear, addressable, and OTT TV exposure.
News categories:
Neustar, iSpot.tv, Michael Schoen, Sean Muller, Advertising, Big Data, Worldwide
Neustar integrates TiVo TV viewership data into attribution models
Apr 25, 2019 – Neustar and TiVo (NASDAQ: TIVO) have announced that TiVo’s TV viewership data, which reaches across all 210 US DMAs and millions of households, will now be available in the Neustar Multi-Touch Attribution and Unified Marketing Analytics solutions.
News categories:
Neustar, TiVo Corp, Michael Schoen, Walt Horstman, Advertising, Big Data, Digital TV, Set Top Box, USA
comScore launches OTT and gaming audience segments
Feb 6, 2018 – comScore has announced that it has expanded its Activation solution to incorporate console gaming and OTT audience segments. The segments help marketers and media companies target these consumers with tailored messages based on their streaming and gaming intensity.
News categories:
comScore, Dan Hess, Michael Schoen, Advertising, Big Data, Digital TV, Gaming, OTT, USA
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