Digital TV News: Michael Greeson

Entertainment plays second fiddle for Amazon Prime subscribers
Jul 25, 2018 – According to The Diffusion Group (TDG), 79% of Amazon Prime users cite free shipping as the primary reason they subscribe to the service. Only 11% cite Prime Video, with a collective 10% citing Prime Music, Photos, Reading, Twitch, or other benefits.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, Streaming, USA

Amazon dominates U.S. Direct-to-Consumer TV network subscriptions
May 16, 2018 – According to The Diffusion Group (TDG), Amazon Prime Channels accounts for more than half of all direct-to-consumer subscriptions. Its dominance is especially prominent among premium DTC apps including HBO, Showtime, and Starz.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, Streaming, USA

U.S. mMVPD subscribers largely pleased with service value
Aug 16, 2017 – According to The Diffusion Group (TDG), though virtual pay-TV services are immature and years away from ‘five-9’ reliability, subscribers overwhelmingly consider service value to be very solid.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, Streaming, USA

Hulu users prefer subscription streaming over legacy pay TV
Aug 2, 2017 – When asked to choose between their legacy pay-TV and SVOD services, Hulu on-demand users are 37% more likely than Amazon Prime users and 29% more likely than Netflix users to select streaming services over legacy pay-TV, according to The Diffusion Group (TDG).
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, Streaming, USA

SVOD gaining perceptual parity with legacy Pay-TV
Jul 12, 2017 – If forced to decide between legacy pay-TV or SVOD services, 57% of dual-service users would choose legacy pay-TV, 43% streaming services like Netflix and Hulu. This according to new insights from TDG’s 7th annual Benchmarking the Connected Consumer study.
News categories: TDG, Michael Greeson, Digital TV, Market Research, Streaming, USA

US SVOD users are not all alike
Jun 28, 2017 – Approximately two-thirds of US adult broadband users now enjoy online subscription video-on-demand (SVOD) services like Netflix on their home television. That being said, SVOD users are far from homogenous, especially when it comes to TV viewing behavior and the role that subscription streaming plays.
News categories: TDG, Michael Greeson, Digital TV, Market Research, Streaming, USA

US TV subscription streamers are comprised of four mutually-exclusive segments
Jun 12, 2017 – Approximately two-thirds of US adult broadband users now enjoy online subscription video-on-demand (SVOD) services on a home television. But their use of TV streaming is not the only factor that distinguishes them from other adult broadband users.
News categories: TDG, Michael Greeson, Digital TV, Market Research, Streaming, USA

52% of U.S. cord cutters cancelled their pay TV in the last 2 years
May 11, 2017 – According to The Diffusion Group (TDG), more than half of Cord Cutters cancelled their legacy pay-TV service in the two calendar years of 2015 and 2016. Remarkably, one-third of Cord Cutters cancelled service in 2016 alone.
News categories: The Diffusion Group, Michael Greeson, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, USA

Three-quarters of US broadband households now have a connected TV
Jan 26, 2017 – According to The Diffusion Group (TDG), the penetration of Internet-connected TVs among US broadband households has increased nearly 50% since 2013, from 50% to 74% at year-end 2016.
News categories: TDG, Michael Greeson, Digital TV, Market Research, Smart TV, Streaming, USA