Digital TV News: Michael Greeson

Hulu users prefer subscription streaming over legacy pay TV
Aug 2, 2017 – When asked to choose between their legacy pay-TV and SVOD services, Hulu on-demand users are 37% more likely than Amazon Prime users and 29% more likely than Netflix users to select streaming services over legacy pay-TV, according to The Diffusion Group (TDG).
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

SVOD gaining perceptual parity with legacy Pay-TV
Jul 12, 2017 – If forced to decide between legacy pay-TV or SVOD services, 57% of dual-service users would choose legacy pay-TV, 43% streaming services like Netflix and Hulu. This according to new insights from TDG’s 7th annual Benchmarking the Connected Consumer study.
News categories: TDG, Michael Greeson, Digital TV, Market Research, OTT, USA

US SVOD users are not all alike
Jun 28, 2017 – Approximately two-thirds of US adult broadband users now enjoy online subscription video-on-demand (SVOD) services like Netflix on their home television. That being said, SVOD users are far from homogenous, especially when it comes to TV viewing behavior and the role that subscription streaming plays.
News categories: TDG, Michael Greeson, Digital TV, Market Research, OTT, USA

US TV subscription streamers are comprised of four mutually-exclusive segments
Jun 12, 2017 – Approximately two-thirds of US adult broadband users now enjoy online subscription video-on-demand (SVOD) services on a home television. But their use of TV streaming is not the only factor that distinguishes them from other adult broadband users.
News categories: TDG, Michael Greeson, Digital TV, Market Research, OTT, USA

52% of U.S. cord cutters cancelled their pay TV in the last 2 years
May 11, 2017 – According to The Diffusion Group (TDG), more than half of Cord Cutters cancelled their legacy pay-TV service in the two calendar years of 2015 and 2016. Remarkably, one-third of Cord Cutters cancelled service in 2016 alone.
News categories: The Diffusion Group, Michael Greeson, Cable TV, Digital TV, IPTV, Market Research, OTT, Satellite, USA

Three-quarters of US broadband households now have a connected TV
Jan 26, 2017 – According to The Diffusion Group (TDG), the penetration of Internet-connected TVs among US broadband households has increased nearly 50% since 2013, from 50% to 74% at year-end 2016.
News categories: TDG, Michael Greeson, Digital TV, Market Research, OTT, Smart TV, USA

Smart TVs top U.S. list of preferred TV streaming platforms
Jan 27, 2016 – Despite the widespread availability of inexpensive ancillary TV streaming devices, TDG research finds that 32% of OTT TV users prefer having the native connectivity of a smart TV.
News categories: TDG, Michael Greeson, Blu-ray, Digital TV, Gaming, Market Research, OTT, Set Top Box, Smart TV, USA

14% of U.S. broadband homes now without traditional pay TV
Oct 28, 2014 – According to The Diffusion Group (TDG), during the next few months, and for the first time in history, the number of U.S. home broadband subscriptions, at over 100 million, will surpass the number of home pay-TV subscriptions.
News categories: The Diffusion Group, Michael Greeson, Cable TV, Digital TV, IPTV, Market Research, OTT, Satellite, USA

Tablet users prefer OTT service apps to TV apps
Jun 12, 2014 – According to TDG, despite the widening availability of ‘TV Everywhere’ services, tablet owners are significantly more likely to use OTT service apps such as Netflix than those offered by both TV networks and operators.
News categories: The Diffusion Group, Michael Greeson, Apps, Cable TV, Digital TV, Market Research, OTT, TV Everywhere, USA