Digital TV News: Mike Rich

WBD International launches first-party data platform
Aug 22, 2024 – Warner Bros. Discovery (WBD) International has launched WBD AIM, a first-party data platform for ad campaign targeting, in a number of markets in EMEA, APAC and LatAm.
News categories: Warner Bros. Discovery, Mike Rich, Rob Bradley, Advertising, Asia, Big Data, Digital TV, Europe, Latin America, Middle-East

CNN and WBD Sports launch programmatic marketplace
May 9, 2024 – CNN International Commercial and WBD (Warner Bros. Discovery) Sports Europe have joined forces to launch WBD Connect, offering programmatic access to ad inventory on WBD platforms and channels.
News categories: Warner Bros. Discovery, CNN International Commercial, Magnite, Mike Rich, Rob Bradley, Rebecca Ackers, Advertising, Digital TV, Worldwide

SpringServe first independent ad server to integrate with IRIS.TV
Sep 23, 2021 – IRIS.TV and SpringServe have announced that they are working together to enable video-level contextual targeting for CTV through SpringServe's platform for ad inventory management.
News categories: IRIS.TV, SpringServe, Field Garthwaite, Joe Hirsch, Mike Richter, Advertising, Digital TV, Streaming, USA

comScore offers measurement of OTT viewing on TV screens
May 11, 2017 – comScore has announced comScore OTT Intelligence, a syndicated service that measures U.S. household viewing of OTT content on TV screens. The service is based on the company's Total Home Panel that measures consumer behavior across home network-connected devices.
News categories: comScore, Mike Rich, Big Data, Digital TV, Gaming, Market Research, Set Top Box, Smart TV, Streaming, USA

AllSeen Alliance and Open Connectivity Foundation to merge
Oct 10, 2016 – The Open Connectivity Foundation (OCF), sponsor of the IoTivity open source project, and AllSeen Alliance, which provides the AllJoyn open source IoT framework, have announced that the two organizations are to merge.
News categories: Open Connectivity Foundation, AllSeen Alliance, Mike Richmond, Danny Lousberg, MandA, Smart Home, Worldwide

TV Everywhere reaches 40% of U.S. pay-TV consumers
Mar 23, 2016 – According to Parks Associates, usage of authenticated video viewing, or TV Everywhere, reached 40% of U.S. pay-TV consumers in 2015, up from 22% in 2013. The percentage of respondents watching authenticated video at least once a month is 23%.
News categories: Parks Associates, Glenn Hower, Digital TV, Market Research, TV Everywhere, USA